Zendaya looks incredible as she channels her sporty Challengers character for new clothing campaign in the Swiss Alps
Zendaya looked stunning on Tuesday as she posed in sportswear in the Swiss Alps as part of her campaign to promote athletic fashion brand On’s Autumn/Winter Movement collection.
The Challengers star, 28, channeled her sporty character from the feature film as she modeled a variety of different workout looks.
In one fell swoop, the actress beamed as she flaunted her incredible figure in a blue two-piece gym set, consisting of cycling shorts and a fitted top.
She paired the look with long gray socks and white sneakers as she soaked up the sun in a peaceful field of flowers.
Zendaya let her golden locks fall over her shoulders in a natural wavy style and opted for a minimal makeup look as she connected with nature for the shoot.
Zendaya looked stunning as she posed in sportswear in the Swiss Alps on Tuesday, as part of her campaign to promote athletic fashion brand On’s Autumn/Winter Movement collection
The Challengers star, 28, channeled her sporty character from the feature film as she modeled several workout looks
In another photo, the Dune star showed off her toned midriff in a brown two-piece set, which she paired with a cropped white T-shirt.
She paired the casual look with baggy black sweatpants as she stretched her arms skyward to pose for the photo.
The actress also modeled a fall look when she donned an orange quarter-zip waterproof jacket as part of the campaign and completed the look with brown cycling shorts.
The photos were taken in the mountain village of Vals, with the aim of ’emphasizing the importance of new experiences through movement, exploration and human connection.’
She became the new face of the running shoe and clothing brand over the summer, when the actress said: “It’s no secret that I’ve been a huge fan of On for a long time.
‘I always wear them during shoots, when I travel, when I rehearse or when I walk my dog. So we have come full circle to make this partnership official.”
The brand also uploaded three posts to Instagram, announcing the beauty as a new partner and sharing photos of the actress showing off her toned stomach in multiple activewear outfits.
One caption teased: “Lighten up. @zendaya with On. It’s official. Move. Learn. Dreaming. Together. Stay tuned to see our collaboration unfold – this is just the beginning.”
The Swiss sportswear brand has capitalized on the star amid buzz surrounding her tennis-focused film Challengers
The actress also modeled a fall look when she donned an orange quarter-zip waterproof jacket as part of the campaign and completed the look with brown cycling shorts.
The photos were taken in the mountain village of Vals, with the aim of ‘highlighting the importance of new experiences through movement, exploration and human connection’
Another carousel post read: ‘Our film with @zendaya celebrates the power of moving together. Watch the #DreamTogether film via the link in our bio.’
A third post read in the caption: ‘Who inspires @zendaya? Watch to find out.
‘Come behind the scenes with our new partner on the set of our film #DreamTogether.’
The Swiss sportswear brand has capitalized on the star amid the buzz surrounding her tennis-focused film Challengers.
Co-founder David Allemann shared per Fashion, “We are huge admirers of Zendaya’s ability to inspire a generation and dream big.
“We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya.”
The Euphoria sensation modeled several looks in an extended photoshoot, which was shot against a white backdrop.
She wore different versions of sports bras, leggings, sweatpants, shorts, a cropped sweatshirt and of course sneakers.
She became the new face of the running shoe and clothing brand in the summer
The brand also uploaded three posts to Instagram, announcing the beauty as a new partner and sharing photos of the actress showing off her toned stomach in multiple activewear outfits.
Co-founder David Allemann shared per Vogue: ‘We have been huge admirers of Zendaya’s ability to inspire a generation and dream big’
The fashion icon was dressed in matching socks as she struck different poses during the photo session.
The silver screen siren’s dark hair fell in tight, uniform waves to her rear.
The latest shoot comes after the star admitted she isn’t ‘cut out’ to be a celebrity, as she opened up to the pressures of fame while promoting Dune: Part Two last month.
She joined director Denis Villeneuve and co-stars Timothée Chalamet and Austin Butler in New York City for a conversation moderated by journalist Erik Davis.
A question from the audience drew comparisons between the warnings of the messianic cult depicted in Dune with the state of celebrity in current pop culture, according to an article by Term.
Speaking about her own experiences of being an international celebrity, she admitted: ‘I often feel like I’m not cut out for that part of it.
‘I love my job, I am so grateful. I love doing the work, I love being on set, I love moments like this – don’t get me wrong – but I’m often terrified of that part of it.”
Explaining how she grew up as an introvert, Zendaya continued, “I was a shy kid, always was, and so this part doesn’t come naturally — that’s a big reason why fashion became important to me, because it became like armor for me. act like you’re going to go out and do the work.”
She added: ‘I would like to be a person and have people see me that way first.’
‘I don’t necessarily know if I want, can or want to do all that [that] – some people who are part of it enjoy the power that comes from it, and I don’t know if that’s for me.’