YouTube has AI creator tools, but creators are too busy battling AI to care
In mid-September, YouTube announced a collection of new artificial intelligence tools I come to the platform. The tools basically touch every part of the content creation process, from generating content to buy and even generating the actual video footage through the Dream Screen feature. But even as AI features have sparked excitement in so many other creative industries, the response to YouTube’s new series of tools has been muted. Instead, YouTubers are sharing other concerns about the ways generative AI is already affecting the platform.
It’s a watershed year as generative AI tools have made it easier to create images and text, all generated from the internet’s bravery of foreign art and writing. Artists and writers they were typically rebuffed, citing issues like copyright and their work being undermined — in September, high-profile authors including George RR Martin and Jodi Picoult filed a lawsuit. Ask OpenAI to scrap the books. And then there is the generative AI with questions they are hallucinating and careless.
On the other side of the coin, these tools have been used by many either experimentally or functionally. The prize I have been part of the art of AI, with some new sites I will kill his staff and beyond that generality. AI has also become the cornerstone of TikTok, especially AI powered threads. Creators use the Bold Glamor filter to apply makeup, a Ghibli filter to make them look like characters from the studio’s movies, and even pay for filters that generate themed avatars — like the wildly popular 90s high school photo filter.
Perhaps this very YouTube tool is not yet available to the public. But the quiet reception still seems to sway the buck. For YouTube Creators on X (formerly known as Twitter), the announcement only picked up a few hundred likes, making it similar to the tweets that fueled the fight. like “How will you look and feel to the audience listening to you?” To the main YouTube account, this is worse rather than a Tweet Reading “The stars are rather like the sky rocks.”
On the platform itself, it’s hard to find videos dealing with AI tools, despite a robust community of YouTubers who explain how to use AI tools in making videos — not just the ones reported by YouTube. Instead, these videos tend to explain the tools that exist to generate scripts and to simultaneously create and edit voice-overs and images for visual aids. YouTube’s new tools basically give creators the option to do this in-house: Creators will be able to suggest views and generate writing features, automatically edit clips together, and create AI-voices in other languages.
The main potential draw is for these AI tools to generate content from the authors’ own historical data. For example, YouTube says it’s a personal “insights” tool that will allow new video ideas to take into account the audience the creator is already watching, something other content creators can’t do without access to YouTube data. It also aims to recommend music for videos, including royalty-free music, to help creators understand what doesn’t hit copyright holders.
But existing creators don’t seem to be uniquely interested in one way or the other. “No one has heard of this yet,” says Jimmy McGee, a YouTuber who recently made the video titled “The Al Revolution is rotten to the core.” As the title might suggest, he’s not a huge fan of YouTube’s proposed tools, but he says it’s “strange” how it’s been received.
He thinks that it is possible that these tools are mainly intended for creators, and viewers may not notice if, for example, a video is edited with the help of AI. He doesn’t think the more obvious tools, like the visual dream generated by Melted Screens, will take off in the long run. “People getting sick of them pretty quickly is not a problem,” he said. But other tools could lead to longer term results in the creator space.
Viewers might not immediately notice if AI software was used to edit the videos, but McGee worries that those who do actually use it. “Newer skills are going to drive people to YouTube,” he said. Although it may seem inconvenient to replace professional editors in the current format, it will prevent newer creators from developing their skills. YouTube billing is a feature that makes it easier for people who may not be as confident in their skills yet. It’s also designed for short, vertical YouTube-video spinoffs to make it easier for those who only have their phones to edit. But based on McGee, he thinks it could discourage video creators in the long run as they strive to grow creatively.
“I think the more decisions you can make in your video, the better the video is,” says McGee. “Maybe it won’t be (at first), but the uppers are the uppers. That’s my concern. If someone comes in and carefully uses these tools, it will be very sad to see them give up.”
That potential pitfall depends on whether or not YouTube media is involved. Parent company Google the habit of closing them — including much more hyped features than this one. And generative AI is important runs to loss in most societies. “We are likely to see a decline in popularity almost quickly,” says media and fandom critic Sarah Z. “(Meanwhile) I hope these tools help creators and provide a way to better execute videos that serve their visions rather than just undercut creators.”
But some creators already feel undercut by AI on the platform. Just before YouTube announced the tool, the creator of Abyssoft released the video about the potential case of plagiarism. In it, he explained the similarities between the previous video and the films watched on a different channel, and explained how the AI could have performed the theft, including the speech program and the AI voice over. training
When contacted for comment, Abyssoft indicated that this problem has already been published on the platform. In May, science communicator Kyle Hill he spoke against YouTube channels are using AI to create undiscovered, but attention-grabbing content on the site. These appearances are often misleading and in some cases appear to copy content that Hill himself had made videos on.
In this video, Abyssoft says that they are not sure what the solution to these issues is. But there is one hint that YouTube has revealed that AI has been used in video creation. I’d also like to see a “punishment or system for hitting people who don’t disclose and are approved to use AI.”
This would be easier if YouTube’s own AI tools were used; He could already feel the platform. In response to a request for comment on whether Google was planning to support this feature or add-ons to avoid plagiarism and misinformation on the platform, Google’s communications strategy manager Jack Malon stated that all existing content is vulnerable. city guidelinesand that this “consists of all authors on our platform, regardless of the content, generated using artificial intelligence.”
Although Abyssoft has considered some other potentially useful generative AI tools, such as a tool to help music creators avoid problems, it continues to fear that access to AI tools could make it easy for YouTube creators. “AI has facilitated plagiarism in a way not previously seen, and with a little effort it will become undetectable,” he says. “Contending in a sea of shapeless AI channels will be a difficult challenge for creators who want to make a living in this way, as their branding will be very disconnected from AI.”
However, he doesn’t think AI will necessarily produce interesting videos. “I set up a tool that suggests video content only to suggest ideas that it thinks will do well in the algorithm,” he says. “The formula of things will be incredibly if (s) used too much.”
He recognizes that channels with technical content, such as his own running history, have the benefit of research and understanding that cannot be accomplished by AI. McGee similarly feels a bit defensive about his style. “My videos are a message and I like the way,” he said. “I can’t do everything melted, weird me visuals and do something I really heart.”
But other channels cannot survive. “Anyone who covers the news will see the AI news files before it is finished to be published, since it can only scrape whatever articles have been published in a day and render the video and voice skipping in less than an hour,” says Abyssoft.
YouTube tools have not yet been released outside of a few experimental regions, so it will be some time until they have an impact on communities. But while the creators are concerned that they could add new problems to both existing and upcoming visionary developers, they also have concerns about the use of AI that they feel cannot be addressed by the platform. They seem to be the ones who care about the creators, not the new announcements.