Your least favorite search engine is getting a ChatGPT boost
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Microsoft Bing could be about to shake up the search engine market with a new integration with current AI superstar ChatGPT.
Google has long been the go-to search engine and has been virtually unrivaled for several years now, with the latest Stat counter figures (opens in new tab) indicating that Google searches make up nine out of ten of all online searches, compared to Bing, which currently accounts for about 3% of the market.
Now reports have claimed that ChatGPT could be making its way to Bing in the coming weeks, and it’s probably even better than the product so many are already familiar with.
ChatGPT in Bing
The current model, GPT-3, is credited with being able to sift through massive amounts of data and produce realistic-sounding answers. But it’s the next-generation GPT that’s likely to make it into Bing, GPT-4, which is said to be even faster at generating responses.
Microsoft has had a series of interactions with OpenAI, the company behind ChatGPT, over a number of years. In May 2020, it said it built “one of the top five publicly disclosed supercomputers in the world” in partnership with and exclusively for OpenAI, with the primary purpose of training AI models.
More recently, it confirmed a huge investment of an undisclosed amount (probably close to $10 billion) in OpenAI, which would dramatically increase its competition with Google like Google.
What this means for the future of online search is anyone’s guess, but while early signs for Microsoft look promising, Google reportedly told employees that chatbots aren’t ready to completely replace search.
Either way, this could be the move that gives Bing a much-needed boost after years of struggle.