X is DOWN: Site formally known as Twitter is hit with a worldwide outage
- X experienced disruptions to the site and app on Monday morning
- The outage occurred around 9:30 AM ET and users said messages were not loading
X, formally known as Twitter, is experiencing a global outage.
Issues that appeared around 9:30 AM ET are impacting the app and website.
Users report that messages are not loading correctly on the platform.
The site is still functioning for some users who shared their frustrations with certain features not working.
X, formally known as Twitter, is experiencing a global outage. Issues that appeared around 9:30 AM ET are impacting the app and website
DownDetector, a site that monitors online outages, shows that areas around Los Angeles, California and parts of Chicago, Illinois and New York City are experiencing problems.
Other parts of the world, including Britain, China and some European countries, also have problems with X.
About 49 percent of reported issues mention problems with the app, 41 percent with the website and 10 percent with the server connection.
It is unknown what caused the malfunction.
Users have shared their frustrations on the site, noting that they can’t view messages and ‘For You’ won’t load.
Other X members reported that they cannot ‘like’ posts.
Elon Musk changed Twitter’s name in July, months after purchasing the site in October.
X is still functioning for some users who shared their frustrations with certain features not working
Users have shared their frustrations on the site, noting that they can’t view messages and ‘For You’ won’t load
The billionaire formally changed Twitter’s legal name to X Corp in April, but users discovered that X.com redirected them to Twitter.com, and the blue app with the iconic white bird changed to a white
The rebrand wasn’t a fan favorite, leaving many users longing for their “beloved” Twitter with a logo designed to post thoughts based on “a little bird told me.”
Users find the aesthetic “ugly,” the new logo “crappy,” and the change “feels pointless and ego-driven.”
Some users hated the rebrand so much that a Change.org petition was started to “bring back Twitter’s blue bird logo.”
One user suggested that Musk change the name to ‘Twitter – Powered by X’ to appease all parties.
Zach Dioneda, VP of brand marketing at fintech company Public.com, told the BBC that people can take rebranding personally.
“There will be people who feel like it’s an insult to them as a loyal user,” he said. ‘People don’t like change.’
Maggie Sause, director of go-to-market strategies at New York-based brand agency Red Antler, said people tend to invest emotionally in brands.
“It’s almost as if we’re saying, ‘How dare you make this decision without consulting me?’ It can almost feel like an act of betrayal,” she said.