X CEO Linda Yaccarino will give a keynote at CES 2025, but don’t expect answers
X CEO Linda Yaccarino unexpectedly enters CES 2025 for a keynote. The former NBC Universal executive, who joined with CBS News investigative reporter Catherine Herridge: 8:30 PM PST.
The chat comes after a tumultuous few years at the helm of the struggling social media platform. Yaccarino is no stranger to the interview stage, but she is notoriously mute when asked point-blank about the activity on her platform. Her 2023 Vox Media interview is almost legendary, and some describe it “like something from HBO’s Silicon Valley.”
CES, which invited Yaccarino to speak, called her a resilient innovator. “Linda’s career exemplifies the spirit of CES: innovation, resilience and vision,” said Gary Shapiro, CEO of CTA. a press release where CTA President Kinsey Fabrizio, president of CTA, described her as a “visionary.”
However, what that vision is is difficult to define. Since Yacarrino took power, she has done nothing to return X to a more inviting center (legions of people – including many celebrities – recently left X to join BlueSky). In fact, the platform has become a more enclosed and fertile breeding ground dangerous wrong information. On a more practical level, the company has reportedly lost 72% of its value.
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Still, Yacarrino’s talk may be more persuasive now than it was three months ago. Her boss, Elon Musk, now sits at the right hand of president-elect Donald Trump (this chat will take place a few weeks before Trump returns to power) and Musk now uses X and his 200 million followers on the platform to shape policy. A recent tweet barrage has helped temporarily land a funding bill in trouble that would have kept the US government functioning for a few more months (a revised bill was passed).
Musk is also set to team up with Vivek Ramaswamy DOGE (Department of Government Efficiency)that will suggest drastic cuts for the US government. Whatever decisions Musk and Ramaswamy make will likely be put through the X echo chamber, probably with live polls.
I don’t expect Yacarrino to address this directly. She will likely ask about the health of the company, the worrying rhetoric flourishing within it, and the potential conflicts that may exist between Musk’s various businesses, his control of the increasingly influential platform, and his new, unelected government role , ward off.
Since she portrays
Her answer may not make sense, but it’s guaranteed that Musk will love it, and everyone on X will eat it up.
Enjoy the show at CES 2025.