- READ: Inside WWE Superstar Dominik Mysterio’s Lavish Wedding
- READ: Paul Heyman opens up about his relationship with Roman Reigns
- DailyMail.com provides all the latest international sports news
Logan Paul and KSI each found themselves on the wrong side of Randy Orton’s wrath on WWE’s Friday Night Smackdown, but only after signing a sponsorship deal with the wrestling circuit.
Prime, the YouTube stars’ drinks brand, will see its logo appear in the center of a WWE wrestling ring mat, a first for the sports-entertainment company. The financial terms of the agreement were not disclosed. It is expected that the Prime logo will be used for WWE’s premium live events.
As part of the deal, Prime Hydration will become the exclusive Official Hydration Drink Partner of the WWE.
KSI and Paul cut a promo during Friday’s broadcast in Dallas as WWE fans showered the pair with boos.
“You could almost say the WWE is at its peak,” Paul told the jeering spectators, who didn’t seem to appreciate his humor.
Jake Paul appears on WWE’s Friday Night SmackDown from Dallas
Randy Orton is seen putting KSI into his signature move, the RKO, on Friday in Dallas
“No, Dallas, you’re not dreaming,” he continued. “My company, Prime Hydration, works with the WWE.”
Fans continued to boo until Orton chased Paul out of the ring and then performed his signature RKO maneuver on KSI.
However, Paul would later return with a pair of brass knuckles to take Orton down.
Prime Hydration will feature center mat branding during WWE premium live events including WrestleMania and Money In The Bank. The deal also gives it match sponsorship, co-host appointments at future premium live events and social support from WWE personalities.
KSI is eliminated by Randy Orton’s RKO on Friday night in Dallas
The deal further strengthens Paul’s relationship with TKO Group Holdings, the parent company of WWE. In January 2023, UFC, which is also part of TKO, announced it has entered into a multi-year global marketing partnership with Prime, making it the official sports drink of the mixed martial arts organization.
Paul has also been wrestling for WWE since 2022. Two months ago, the social media personality, who currently holds the WWE United States Championship, announced on Instagram that he has extended his contract with the sports entertainment company.
Paul initially became known to many people through YouTube, where he has 23.5 million subscribers. WWE is a powerhouse on the social media platform, surpassing 100 million subscribers.
His brother Jake plans to box 57-year-old Mike Tyson in July.