- Vampire lips are taking over TikTok, accentuating dry, cracked lips with red gloss
- Fantasy-inspired online business Sushy Glow Cosmetics creates 'bloody shades'
- Creator Susana Guillen of Chicago, Illinois, says it 'seriously looks like blood'
Have you ever wanted to channel your inner vampire?
If you've been watching a little too much of The Vampire Diaries or True Blood, the latest TikTok beauty trend might be your best bet for channeling your inner leech.
Fantasy-inspired online company Sushy Glow Cosmetics created “bloody shades” to embrace the aesthetic of goth girls.
Susana Guillen, 23, founded the cosmetics company in Chicago, Illinois, where she makes lip products with names like Ripped Guts, Killer Bunny and Twilight Princess that are loved by her fans, making it a cult classic.
Fantasy-inspired online company Sushy Glow Cosmetics created 'bloody shades' to embrace the goth girl aesthetic
Susana Guillen, 23, founded the cosmetics company in Chicago, Illinois, where she makes lip products with names like Ripped Guts, Killer Bunny and Twilight Princess
The mother of two started her brand at the age of 19 after having a baby.
In 2022, she created her first bloody shades, which she said on TikTok “instantly changed her business” because she “couldn't process how many people wanted products.”
Susana made a video about the buzzy beauty product and explained: 'Bloody cracked lips are the new thing and you can now achieve that vampire lip.'
She stated, “This is not your regular lip tint” because they “deliberately accentuate the cracks in the lips, which really makes your lips look so aesthetically pleasing and very vampy.”
Susana makes the product with rose water and says it “seriously looks like blood” because of the way it drips. The lip tints come in small containers that hold tons of product and fittingly have a vampire's mouth on the front.
The bloody shade also doubles as a blush, which she shows off in her own short beauty tutorials.
They quickly became a cult classic on TikTok and sold out.
“This stuff doesn't mess around. One lip crack of mine has been bright pink for 48 hours and still going strong,” one commenter applauded. “I just got my guts torn and HOLY HELL. This is hands down the most amazing lip product I have ever owned,” said another fan.
The latest TikTok beauty trend is the best choice to channel characters from Twilight and Vampire Diaries
The bloody lip shades quickly became a cult classic on TikTok and sold out, with followers clamoring for the next product drop this month
Susana shows how she makes her products on TikTok and tells her followers 'this really looks like blood'
This isn't Susana's only fantasy-inspired product.
The beauty guru also created metallic glitter shades based on the wildly popular romantic dragon series Fourth Wing.
The creator also sold Sacred Shimmers body glitter, meant to mimic how the vampires in Twilight sparkle in the woods, which YouTuber James Charles tried out.
Her gory and girly beauty products will be restocked for the holidays on December 18 and there are currently five shades to choose from, as well as an exclusive winter shade she is launching.
The black winter shade is aptly called Ghoul and is for people who want “that dark fantasy, siren, vampire aesthetic.”
If you want to get a little vampy this holiday season, consider this lip product that embraces the cracks.