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Woolworths and Coles slash the price of more than 600 products to help ease cost-of-living stress, including pantry staples, potato chips and top cleaning buys.
- Woolworths and Coles have slashed the price of 300 “staple” products.
- Products include everything from groceries, toilet paper, and laundry detergent
- This comes after increasing pressures on Australian households.
Woolworths and Coles will slash the price of hundreds of household staples this summer as a result of the cost of living crisis.
Woolworths has aptly named its cost-cutting mission the Dropped Prices campaign, while Coles dubbed its similar program the Dropped and Locked-in promotion.
Both added that the price cuts are on top of regular sales for retailers which, according to a Woolworths spokesperson, include up to 5,000 products a week.
Coles’ scheme includes price drops on brands such as Kellogg’s, Kellogg’s, L’Oreal, Uncle Toby’s and Capilano honey, as well as Coles’ own-brand products.
Woolworths told FEMAIL that the price drops are on top of their regular specials that account for 5,000 items each week.
Woolworths: Greenseas Tuna Plain and Flavored 95g is now $1.65, a 25% savings, while Smith’s Chips 175g is now $2.50, a 42% savings
The upscale retailer told FEMAIL that the scheme also includes 400g cans of Napoliana diced tomatoes which now cost $1.40, instead of $1.80.
It also includes a 24-pack of silky white absorbent toilet paper that is now $13.50 instead of $15.50.
Price drops at Woolworths include Danone Activia Yoghurt 4x125g, now $4, and 95g cans of Greenseas tuna, now $1.65, 25 per cent cheaper than they used to be.
A spokesman said: “We will continue to review each request for cost increases from our suppliers on a case-by-case basis, working together to sensitively manage inflationary pressures across the market.”
Coles: Cold Power Advanced Clean Laundry Liquid 4L was $32.00 and is now $21.00 Dolmio Extra Pasta Sauce Bolognese 500g was $4.00 and is now $3.00 – a 25% savings
Coles has lowered the price of 300 of its ‘essential’ products including this honey
Last week, NCA NewsWire reported that Coles intended to continue his “drop and lock” scheme, which began in October.
Products included by Coles in its most recent round of price reductions include Coles RSPCA chicken thighs, which have been reduced from $5 to $4.50, 500g Coles minced pork and beef Bolognese, reduced from $6.50 to $6, and Coles lamb loin chops, reduced from $28 a kilo to $23 a kilo, a reduction of 18 percent.
Arnott’s Vita-Weat Crisp Bread, Coles Soft White Wraps, Tip Top White Hamburger Buns, and Grain and Whole Grain Soft Wraps have also been reduced in price, while Capilano’s Honey is down 10 percent.
Coles and Woolworths announced savings on 300 of their ‘staple’ household items
The decision to reduce the price of more than 300 new items, which is more than double the 150 items reduced by the supermarket in October, comes amid a stark cost-of-living crisis for most Australian households.
Woolworths has also cut the cost of 300 ‘summer staples’ in a bid to ease consumer pain at the checkout.
“We know Australian families are feeling cost-of-living pressures, and through 2023 we’ll continue to work hard to help them save every time they shop with us,” a Woolworths spokesperson said last week.
‘While the price freeze program has come to an end, we remain focused on maximizing value for our customers, and many of the products in the program currently remain at the same low price. ‘
The 3.1 percent interest rate is the highest in more than a decade, while in the federal government’s October budget, the Treasury anticipated combined energy price increases of 63 percent during this financial year and the next.
According to a Coles spokesperson, this latest round of dropped and blocked products doubles the number of products compared to the first phase of the campaign.
“We understand many Australian households are feeling the post-Christmas pinch and by lowering and locking in prices on hundreds of popular and essential items we are delivering on our commitment to help Australian budgets go further,” said chief commercial and Coles executive Leah Weckert. .
“This latest round of drop and lockdown doubles the number of products compared to the first phase of the campaign and we are confident this extension will save Australians millions of dollars in the coming months,” he added.