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Women in a frenzy over ‘game-changing’ lube from the company behind THAT very provocative ad campaign
- Girls Get Off sex toy brand promoting female masturbation
- The lube has been labeled a game changer by women.
The Juicee lube bucket has been dubbed a ‘game changer’ in the bedroom
The women of ‘Girls Get Off’ caused a stir last month with their highly provocative ‘close the gap’ self-love campaign – now their ‘game-changing’ lube has everyone talking.
Nicknamed “Juicee,” the lube comes in a snap-top bucket, similar to those seen in skincare product lines, and people can’t get enough of it.
“It’s very handy, you only need one hand so using it doesn’t ruin the mood and it looks good on the nightstand,” one fan said in a post about the water-based aid.
Speaking to FEMAIL, the brand’s founders, Viv Conway, 27, and Jo Cummins, 38, were excited by the product’s huge surge in popularity.
“We wanted something that wouldn’t look out of place next to your skincare. It is not a phallic bottle that looks like a dildo that you have to hide in the supermarket basket or in your drawer”, they said.
“It’s small enough to store upright, so you won’t have a problem with lube leaking in your nightstand drawer.”
Since its ‘in your face’ ad campaign in January, which featured a woman’s legs slightly apart with the slogan ‘bridge the gap’, the company has grown rapidly.
Speaking to FEMAIL, the brand’s founders, Viv Conway, 27, and Jo Cummins, 38, beamed with excitement at the product’s huge surge in popularity.
The company surprised with this advertising campaign in January
The women revealed that they wanted to start a female-focused self-love company and that they want to help people boost their confidence by talking about masturbation.
While most sex toys arrive in ‘discreet’ packaging, Girls Get Off products arrive in the ‘loud and proud’ mail.
With affixed stickers including ‘this is not, this is not a vibrator’ and ‘Hello, I’m your new best friend’.
“We realized there was a gap in the market for a brand that made women feel good about themselves and like to buy sexual wellness products as ‘regular’ as they buy skin care,” they said. Viv and Jo.
“It’s small enough to store upright, so you won’t have a problem with lube leaking in your nightstand drawer,” the company’s founders said.
Compared to the current options at the time, which was going to a seedy sex toy store or online where there were thousands of different kinds.
‘We wanted shopping with us to be a fun, easy and positive experience. We are passionate about helping women feel comfortable knowing themselves and asking for what they want in the bedroom.’
And the approach seems to work. Juicee lube sold out in weeks and the store sells a toy every 45 minutes.