Woman sets Nike sports bra alight in ‘Burn Bra Challenge’ as they face boycott for Mulvaney deal

A woman declared she was “done with” clothing giant Nike and burned a sports bra made by the company in response to its sponsorship deal with transgender activist Dylan Mulvaney.

Last week, Mulvaney posted photos of herself on Instagram in what was called a “paid partnership” wearing a Nike Women’s sports bra and leggings and going through a workout routine. The choice to hire Mulvaney proved controversial, in part because she is not an athlete and has not yet undergone sex reassignment surgery.

A TikTok user who goes by the name “Chatterbox Mama” and describes herself as a “Southern mama” posted a message on the app in which she burned her Nike sports bra and protested Mulvaney’s sponsorship.

“Nike, you should be ashamed of yourself,” she said in the video. You chose a little boy with no breasts and some shit in his pants to represent real women.”

The account, which has more than 140,000 followers and has now been viewed by thousands when she saw her protest, has said she feels Nike is “pushing” us the way women were oppressed in the past.

“We’ve been fighting for the right to be women since the 1960s,” she said. “Nike, you should be ashamed of yourself.”

She then declared, “I will never, ever buy a Nike product as long as I live and there are millions and millions and millions of women like me.”

The account is now asking other women to do the same “as a way of showing our solidarity and how serious we are about being recognized.”

She vowed to turn Nike’s problem into a financial one when she put two of the bras in the fire at her backyard pool.

“We are the queens, your consumers hit you where it hurts, and that’s right in your pocket,” she said. “I defy any real woman who is tired of this nonsense. It’s a great night to burn my Nike bras.”

It’s the latest social media reaction to Mulvaney’s online ads, after some women posted videos in response to Mulvaney’s Bud Light deal as they sipped a beer to celebrate her “365 Day Girl” by taking their own “Days of Womanhood” online. with posts that begin with the phrase “Today I celebrate.”

Mulvaney, 26, who transitioned from male to female from March 2021 and documented her experience on social media, has won a legion of fans and an invitation to meet Joe Biden at the White House – reportedly making $1 million to date statements of support. also with Nike.

A video showed her dancing barefoot around the yard doing mock workouts while an upbeat song played about the performance.

The backlash to the Nike deal was immediate, with critics, including college swimming champion Riley Gaines, saying the partnership was disrespectful to women.

Many also referenced Nike’s history with female athletes – including the most decorated gymnast ever, Simone Biles; ten-time Olympic medalist Allyson Felix; and Colleen Quigley, a 2016 Olympian who completed the steeplechase.

However, it was their previous record with women that seemed to cause the most consternation.

One person said, “Let’s talk about Nike… a brand that treats men like Dylan Mulvaney, pretending to be women, better than women.

In 2018, Nike Brand Ambassador and Model + 10 x Olympic medalist Allyson Felix got pregnant. Nike then offered her 70% less pay than her original…”

Another added, “See? Nike knows getting pregnant isn’t a problem they’ll ever have with Dylan!’

A third said: “Remember when Nike threatened to cut Allyson Felix’s wages by 70% because of pregnancy? At least Dylan won’t have the problem. Good news for women everywhere.”

Another added, “Nike is probably fine with using Dylan instead of a real woman because at least they know he’s never going to get pregnant.

It remains unclear how much money Mulvaney was paid for the posts, but social media sponsorship insiders previously told DailyMail.com that she could earn more than $50,000 per paid post.

Neither Mulvaney nor Nike responded to requests from DailyMail.com for comment on the deal. In an interview with DailyMail.com Monday, Mulvaney said she’s “doing great” amid the backlash.

Her appearance on Ulta Beauty in October also sparked controversy and calls to boycott the cosmetics company. Critics called her “misogynistic” for “appropriating” femininity.

In the past, Mulvaney has been accused of being “woman-faced” by some feminists, who claim she plays the role of a woman she likes without the misogyny that women face on a daily basis.

Mulvaney has been an outspoken advocate for transgender people after her own transition.

She has also used TikTok to describe her own self-growth as an inspiration to others.

While living with her parents during the coronavirus pandemic, Mulvaney used the platform to continue discussions about gender.

“I ended up asking myself these questions about gender,” Mulvaney told GirlBoss.

“I never asked myself those dark questions because when I was four, I tried to come out to my mom as a girl, but then it just wasn’t working. Being trans was very taboo.’

She added, “I come from a very conservative part of California — and not even through my family’s fault, it just wasn’t really in the cards for me.”

“Then, during the pandemic, I was back home with my family and I asked myself, ‘Dylan, do you feel like a boy? It was really during that period of unemployment that I finally asked myself, ‘Who am I without this career?’

Mulvaney attended the College-Conservatory of Music at the University of Cincinnati and graduated in 2019.

At the time, she identified as trans and found it difficult to break into the entertainment industry.

Mulvaney said she was moving away from her identity to some extent in order to progress in the industry.

She said, “I’ve struggled for so long to get the entertainment industry to accept me and have a place for me… now that the internet and all these followers have decided to love me, it’s creating these opportunities that I didn’t have before .’

Mulvaney has over 10 million followers on TikTok and her videos have been praised by celebrities like Lady Gaga and Paris Hilton. Mulvaney also has over 1 million followers on Instagram.

She also met with President Joe Biden in the Oval Office in October 2022 to discuss her transition and transgender issues in the US.

Topics of discussion included anti-trans legislation passed by states and how gender-affirming health care was banned.