Woman falls to her death from roof of a 25-storey building while looking at her phone as her brother films her last moments

A woman fell to her death from the roof of a 25-storey building while looking at her phone while her brother filmed her final moments.

Carol Oliviera, 22, had been on the Brazilian skyscraper’s helipad on the night of December 8 while filming social media content.

Footage captured by her brother shows Oliviera pacing the roof and staring at her phone as she records her clip.

But she seems so focused on her screen that she doesn’t see the edge of the roof coming.

In a tragic misstep, the young woman stepped straight out of the building and into the void, where she fell 300 feet.

Her brother, who has not been named in local media, can be seen grinning at his own phone as he unknowingly records Carol’s fall in the background.

Police and firefighters later found her body at the foot of the Empire of the Sun building in Balneario Camboriu, Santa Catarina state.

Carol was a member of the Tijucas Centro de Janeiro soccer team and also worked for a school bus service.

The Brazilian (seen on the left) is seen in footage filmed by her brother walking across the helipad with her phone

While focused on her screen, she misses the edge of the building and falls into the void

Team coach Angelica Solidade said: ‘Everyone liked her. You’ve never heard someone say, “Carol is boring” or “I don’t like her.”

“Everyone liked her, from the adults to the young players she looked after on the bus.”

It comes after a gymnast plunged more than 260 feet to her death while taking a selfie in the castle believed to be the inspiration for Walt Disney’s Sleeping Beauty Castle.

In August, 23-year-old Natalie Stichova was declared dead six days after she fell nearly 80 meters on the Tegelberg in Bavaria, Germany.

In an interview with Czech media, a friend of Natalie’s revealed that she had been standing very close to the edge of the mountain when one of her legs appeared to slip off the edge while she was setting up the photo in front of the castle.

The friend, who wished to remain anonymous, said: ‘She fell from a height of about 80 meters (262 feet). We’ll never find out if she slipped or if a piece of the rock broke off.’

In April, a beautician plunged 180 feet while taking a selfie from a panoramic clifftop viewing platform.

Inessa Polenko, 39, climbed over a barrier, tripped and fell to a beach below, according to eyewitnesses.

Paramedics rushed to the scene, but she died in hospital after falling from the Gagry viewpoint in scenic Abkhazia, a breakaway region of Georgia. The viewpoint overlooks the Black Sea.

The tragic accidents come as research shows that taking selfies should be considered a ‘public health problem’.

Police and firefighters later found her body at the foot of the Empire of the Sun Building (pictured) in Balneario Camboriu, Santa Catarina state.

Oliviera was part of the Tijucas Centro de Janeiro football team

“Everyone liked her, from the adults to the young players she took care of on the bus,” the soccer team coach said

Academics in Australia have been analyzing scientific articles and media reports on selfie-related injuries or deaths worldwide since 2008.

They found that nearly 400 cases had been reported over the thirteen years covered in the study.

The victims were most likely female tourists in their early twenties, while falling and drowning while taking a photo were the two leading causes of death.

Researchers said the public must be made aware of the risks posed by selfies – of which an estimated 92 million are taken every day worldwide – and urged social media apps to install software to warn people about the dangers when they go to take a selfie.

Dr. Samuel Cornell, a risk expert at the University of New South Wales, Australia, and others wrote in the paper: ‘The selfie-related incident phenomenon should be viewed as a public health issue that requires a public health response.

‘Until now, little attention has been paid to preventing selfie-related incidents through behavior change methodologies or direct messages to users via apps.

‘While previous research has recommended ‘no selfie zones’, barriers and signage as ways to prevent selfie incidents, our results suggest this may not be enough.

“It may be wise to also send direct safety messages to social media users.”