WNBA teams up with Kim Kardashian’s SKIMS as Candace Parker, Cameron Brink, and Kelsey Plum strip down to their underwear for sultry new ad

Kim Kardashian’s shapewear brand SKIMS has teamed up with the WNBA – as basketball stars Candace Parker, Cameron Brink and Kelsey Plum stripped down to their underwear for a sultry new ad, just months after the company was criticized for not featuring female sports stars in another had included an advertisement. campaign.

SKIMS announced Monday morning that it had become the “Official Underwear Partner” of the Women’s National Basketball Association, “just in time for the season tipoff.”

To celebrate the launch of the collaboration, a slew of basketball players showed off their toned physiques by posing in pieces from the clothing company’s Fits Everybody underwear collection.

The athletes all wore strapless bandeaus in different shades, which they paired with matching underwear, leaving their washboard abs on full display.

Three-time WNBA champion Candace, 38 – who played 13 seasons with the Los Angeles Sparks, two seasons with the Chicago Sky and one season with the Las Vegas Aces before recently announcing her retirement – ​​said she was ‘excited’ to be included in the campaign with such an ‘amazing group of rising stars and all-stars.’

“As I move into this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the field,” she added.

Additionally, Los Angeles Sparks rookie Cameron, 22, called it a “dream come true” to work with a “brand she loves so much.”

‘My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years,” she says.

“I am very grateful to be included in this line-up of players, especially with the greats I have looked up to for so long.”

As for Olympic gold medalist Kelsey, 29, who plays for the Las Vegas Aces and won back-to-back WNBA championships in 2022 and 2023, praised the brand’s “comfortable” material.

“I am so excited to represent SKIMS alongside such talented women,” she said.

‘I love that SKIMS Fits Everyone is comfortable, without sacrificing style.’

Dijonai Carrington and Skylar Diggins-Smith also joined the ladies in the campaign.

Connecticut Sun guard Dijonai, 26, said she was “obsessed with SKIMS for everyday use,” adding, “From post-game to travel days and beyond, SKIMS is the perfect brand for me.”

Skylar, 33, who took a break from basketball in 2020 but recently signed with Seattle Storm and is now gearing up to return to the court, added that SKIMS’ “seamless, stretchy and stylish” underwear was perfect for ” every facet of her’. to live.’

“Our brand DNA is rooted in inclusivity, representation and female empowerment, values ​​shared with the WNBA,” creator Kim, 43, said in a statement.

“We are honored to be the league’s official underwear partner and look forward to continuing our work throughout the season.”

An advertisement for the collaboration features a compilation of clips of the women both on and off the field.

It ranges from some of their biggest basketball moments to posing in the SKIMS underwear.

In March, SKIMS faced backlash after releasing an ad for SKIMS for Men, which featured six male college basketball stars.

Fans were quick to condemn Kim and her brand for not highlighting female athletes, especially since it was released during Women’s History Month.

“Okay, Kimmy we love, but where’s the campaign sister of the collegiate women’s basketball team?” one social media user joked.

Someone else asked: ‘What about the women’s players? Why hasn’t this been able to elevate women to a place where, until a few years ago, they routinely lagged behind men?’

“Where are the women?” another person commented, while a fourth said, “Kim loves you but I hope you also made a SKIMS partnership with the women’s basketball players.”