Wix just made it easier to engage with your website visitors
- Wix has added a new feature to introduce AI to customer support
- The AI chatbot integrates with the site’s internal systems and generates relevant and timely responses
- The feature is available for free, with upgrade options
Wix, one of the best website builders on the market, has introduced a new Generative Artificial Intelligence (GenAI) tool aimed at improving customer interactions.
This feature is called AI Site-Chat and is designed to serve as a virtual agent for customers. That way, businesses using Wix can answer customer questions and provide relevant information 24/7, even when no employees or business owners are available.
In a press release shared with Ny Breaking earlier this week, Wix explained that AI Site-Chat works by integrating with the site’s internal systems. This allows it to pull live data from the website’s sources, providing accurate and timely information.
There are two main ways companies can benefit from AI Site-Chat integration, Wix further explains. One of them is obvious: improve the customer experience by being available 24/7. Because the virtual agent is AI-powered, it is able to recognize the intent behind each user query, thus providing pricing and tailored answers and recommendations.
Available now
Another benefit of AI-powered chatbots is that they can be customized to reflect the brand voice and configured with specific restrictions or preferences.
“Our newest AI feature, native AI Site-Chat, gives SMBs an enterprise-level tool to help guide how they interact with their website visitors,” said Yaniv Ben Simon, Head of Product for AI Site-Chat at Wix. “Enterprises can seamlessly use this feature to deliver real-time, conversational customer service, sales and support in one place, and ultimately see less friction, greater engagement and improved conversions.”
AI Site-Chat is available to Wix users in English. It is initially free to use, but users can choose to upgrade to a premium subscription for unlimited use.
Owain covers all things website builder on Ny Breaking. He has a background in supporting SME growth, running his own business and has interviewed several key people within Wix.
This is the latest in a long line of AI-powered tool and feature releases from Wix. The platform now offers everything from a full AI website builder to AI-powered copy writing and image editing tools.
This follows an industry trend, with almost all of the top website builders on the market looking to leverage AI to help users create websites faster and easier than ever before.
Wix’s new AI Site-Chat tool is likely to be popular among website owners, helping them answer customer questions faster than ever and removing potential bottlenecks in the buying process. But users should also use this new tool with caution, as over-reliance on AI in customer interactions can lead to frustration and potential alienation.