Wimbledon winner Carlos Alcaraz could net £30million this year

Carlos Alcaraz’s historic Wimbledon win is worth £2.3 million in prize money alone, but his defeat of Novak Djokovic will make him ‘Gen Z’s new hero’ and land an additional £30 million in deals by the end of 2023, they said. experts today to MailOnline.

The 20-year-old’s extraordinary performance on grass in SW19 over the past two weeks has cemented his number one spot in the world and he is now the natural successor to Djokovic, whom he defeated in an extraordinary five-set final yesterday.

Brand experts say Sunday’s victory means he has the “world at his feet” and the chance to more than quadruple his estimated net worth of £7 million over the next few months due to his prowess on the pitch and how humble he is.

Brand and culture expert Nick Ede told MailOnline today that the Spaniard, who still lives with his parents in a £170,000 flat above a kebab shop in southern Spain, will “easily” earn £30 million this year as the sponsors roll in. PR guru Mark Borkowski says tennis’ global appeal to both men and women means “we are witnessing the new hero for Gen Z.”

The handsome star is said to be in a relationship with compatriot Maria Gonzalez Gimenez, who trains at the same tennis club in Murcia. They are rarely seen together in public and choose to keep their relationship very private.

Ede said, “Carlos Alcaraz is about to become one of the biggest stars in the world. With his good looks, fit body and winning smile, I see him as a brand’s dream ambassador. From razors to suits and of course sportswear, he will make a lot of money and could even launch his own brand, like Bjorn Borg or Maria Sharipova have done before’.

Alcaraz is now the hottest property in tennis with multi-million pound deals with Nike, Rolex, Calvin Klein, Louis Vuitton, BMW and racquet maker Babolat. He is even sponsored by a Spanish ham maker. Experts have suggested that all of these ties could soon be renegotiated given his success – and further messages of support will follow.

The King of Spain, The Prince and Princess of Wales, Prince George and Princess Charlotte watched tennis king Alcaraz win his first Wimbledon on Center Court alongside stars such as Brad Pitt, Guy Ritchie, Daniel Craig, Emma Watson, Tom Hiddlestone and Ariana Grande . The global TV audience will have been well over 60 million in the UK and US alone.

PR guru Mark Borkowski told MailOnline that if he keeps winning, Alcaraz will become one of the biggest brands in the sport.

He said, ‘He’s only 20, but the world is at his feet. If he can improve his presence and demeanor on the pitch, we’ll witness the new hero for Gen Z.

“Elite tennis has it all for those seeking wealth. Consider the boxes it ticks: international profile, understanding of the rules and ability to manipulate social media; it is not easily surpassed.

“The channels to commercially exploit are many, as tournaments often integrate sponsors into all aspects of the event, including court branding, player apparel, equipment and official merchandise. This level of integration improves brand visibility and engagement.

“The big plus is tennis demographics, appealing to a wide range of men and women across different age groups, making it a must-have platform for sponsors who love the diverse audience.

His strength comes from going beyond the rising talent label. If he can stay on top, he will represent the new order in the game, even though tennis has always enjoyed two-person matches like Borg Vs Connors and Nadal Vs Djokovic. That competitive advantage raises the status of each party’.

The new King and Queen of Center Court were unveiled last night at a glitzy Champions Dinner.

Alcaraz, 20, and Marketa Vondrousova, 24, who won the women’s singles title, posed with their trophies at a celebratory dinner after winning their final at SW19.

The annual champion ball is a long tradition of the tournament. That year’s winners and runners-up dress to the nines to celebrate the victors.

On Saturday, Vondrousova, who wore Nike sneakers with her stunning dress last night, was congratulated by the Princess of Wales afterwards the Czech became the first ever unseeded woman to win Wimbledon. And last night she partied with friends with some Stella Artois lagers.

And in a gripping men’s singles final yesterday, already regarded as one of the greatest ever, Alcaraz handed rival Novak Djokovic a crushing defeat for a highly excited Prince George and Princess Charlotte who were beating the air in delight.

The extraordinary match, filled with high emotions from both players, was also attended by stars such as Emma Watson, Brad Pitt, Rachel Weisz and Daniel Craig, as well as the King of Spain, Felipe VI.

Last night, Alcaraz, now seen as the next great tennis star, wore a classic tuxedo and black tie.