Will Shopify’s 2024 releases help SMBs gain ground on Amazon?

Google β€œShopify vs. Amazon” and you get over 51 million results. Whether you should sell on Shopify or Amazon (or both) is a debate that has been raging in the SMB community for years.

Working with dozens and dozens of ecommerce brands, I’ve heard both sides of the debate: Shopify is good for preserving margins and communicating brand ideals; Amazon is a revenue machine. Those who end up focusing on Amazon do so because of Amazon’s converting power and huge, loyal audience – but also partly because Shopify simply doesn’t have the user experience functionality to make its websites as attractive as Amazon. But with each wave of releases, Shopify is closing the UX gap (both front-end and back-end) and making its case to earn more attention from retailers.