Wild moment brawl erupts between teenage eshays outside a sneaker store at a packed shopping centre 

A wild brawl between eshays from the front of a Sydney sneaker store shocked shoppers over the weekend.

Dozens of teenagers wearing tracksuits and shoulder bags gathered for the opening on Saturday at 6:30 am in front of the Footlocker in the Macquarie Center shopping center in North Ryde.

Video shows a boy crashing into and allegedly hitting another boy in the head from behind, sparking the fight before he was stopped.

Other teens get involved quickly – they throw a lot of punches and kicks, most of them hit the air, but knock one boy to the ground.

The groups of teenagers waited outside a Footlocker in northern Sydney when the brawl broke out (pictured)

The store has had a makeover and reopened on Saturday

Another boy reportedly hits a sneaker fan while covering his head and trying to get away from the chaos.

A guard calls for backup on his radio, but does not intervene, probably because of their age.

The Macquarie Center Footlocker had just undergone a revamp and reopened on Saturday.

Comments on social media were outraged at the teens’ behaviour.

“It doesn’t look like there were many blows, but this is terrible. And what about a pair of sneakers?’ one wrote.

‘Never seen so many puffer jackets, bum bags and mullets in one place,’ added another.

The uploader said the brawl started because someone cut in line.

After the brawl quickly spread, a guard used his radio to call for help but did not intervene, probably because of their age (pictured)

Police were called to the mall and three teenagers were charged with the brawl.

“A 20-year-old man was allegedly grabbed and assaulted by a number of youths before his friend was also assaulted when he was trying to help him,” the NSW police said.

“Both men were treated at the scene by paramedics and refused hospital treatment.”

Two 16-year-olds and a 17-year-old were charged with affray and given conditional bail to appear before a children’s court on Nov. 7.

Eshays have usurped sneaker culture with footlocker a popular hangout (file image)

The eshay subculture has spread in recent years, mainly in the suburbs of Sydney and Melbourne.

The style mainly adopted by teenage boys often includes shoulder bags, mullets, sweatpants and sneakers – most notably the Nike Air Max TN.

A Sydney pub earlier this year enacted a dress code banning the particular shoe, but quickly returned and said the sign had not been authorized by headquarters.

A Sydney pub briefly banned Nike Air Max TN shoes and bags earlier this year, but quickly fell back (pictured)

How do you recognize an eshay

Eshays often wear Nike TN trainers with polo shirts, puffer jackets, track pants or baggy shorts and baseball caps.

Favorite labels include Ralph Lauren, Tommy Hilfiger and Lacoste, paired with Nautica, Adidas, Under Armor and Ellesse.

Some eshays distort words and put ‘ay’ at the end in a form of pig Latin. ‘Eetswa’ means ‘sweet’ and ‘chill’ becomes ‘illchay’.

Harsh eshays engage in assaults, robberies and threatening behavior towards other youngsters, but many seem to wander the streets aimlessly.

Eshays are said to have spread from the graffiti scene in the inner city of Sydney and the suburbs in