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Worship beauty has announced the four big trends that will take the world by storm in the next month – and the products that thousands of people can’t get enough of right now.
From the Australian brand State of Beauty Report identified the trend signals after surveying 2,000 Australians and their attitudes towards ageing, skin care, menopause and make-up.
And four main themes were clear: beauty of body and mind, sexuality and pleasure, the redistribution of ‘influence’ and ‘joyscaping’ (embracing play).
‘This is a groundbreaking analysis of the myriad social, cultural and economic factors influencing beauty in Australia today, and provides a compelling and exciting picture of the state of our industry in Australia, both now and for the foreseeable future’ Adore Beauty CEOsaid Tamalin Morton.
The emergence of beauty of body and mind
There has been a consumer shift from ‘languishing’ (during the pandemic) to ‘booming’ in 2023.
This major trend has shown that beauty consumers are prioritizing reclaiming ownership of their “whole body-mind wellness.”
This is caused by thousands of people becoming more aware of their stress and anxiety levels and choosing to prioritize products that serve their health and happiness.
“As the world around us becomes increasingly unstable, beauty consumers will continue to create profound regenerative opportunities for healing, rest and rejuvenation,” said Tully Walter, Futures Director of Adore Beauty partner SOON Future Studies.
PRODUCT CHOICES:
Habitual Beauty Moisturizing sleeping mask
The Beauty Chef Supergenes Sleep Support
The Sleeping mask is applied at night to hydrate, protect and support the skin while you sleep. Beauty chef of Sleep support is an intensive herbal probiotic
This is a silk sleep mask which is antibacterial and hypoallergenic and protects your eyes and skin care while you sleep
The reassessment of taboos in the field of beauty and well-being
A truer and more complete picture of beauty emerges.
Sexual and previously ‘taboo’ areas of wellbeing are now considered integral to self-care, and when asked which categories women would like more of, menopausal products came in at number one, closely followed by menstrual care.
This is thanks to a “powerful cohort of millennial consumers,” who expect conversations about beauty and wellness to continue to intertwine as the aging process is celebrated rather than hidden.
“We are on the cusp of a major generational shift that will cause many consumers to reframe their expectations of how beauty can serve them,” said Chelsea Healey, Adore’s Head of Brand.
‘Where it was once the norm to conceal the aging process, we now expect this to be celebrated and respected by brands and media alike.’
PRODUCT CHOICES:
The oil is a soothing, nourishing and precious blend that can be used to hydrate the body or to add to a body massage. The underwear is an easy and sustainable way to manage your period.
The VUSH aura is a TENS device that offers a natural alternative for menstrual pain relief. The best-selling Intima ZiggyCup is the only reusable menstrual cup of its kind and can be used during sex
The redistribution of influence
Now that Aussies have so much access to information, they are being guided by fellow consumers more than ever.
The way they seek advice, recommendations and information about beauty now falls into two cohorts: experts and digital communities.
The expert-guided consumer is most influenced by scientific credibility when trying a new product. Community-led consumers are most influenced by product reviews.
Meanwhile, celebrity endorsements are at the bottom of the scorecard.
PRODUCT PICKS BASED ON REVIEWS:
SkinCeuticals CE Ferulic Serum
The most popular Skinceuticals Vitamin C serum combines 15% vitamin C and 1% vitamin E with ferulic acid. The Viviology is a targeted resurfacing AHA/PHA complex with soothing extracts of sweet cherry and flannel
The pursuit of pleasure
More and more beauty consumers are pursuing ‘pleasure’ as a necessity, so ‘joyscaping’ is identified as a key trend for the industry.
Built around mood-boosting self-expression and play, this trend harnesses the “power of embracing play as an antidote to today’s mental and physical stress.”
Research shows that millennials value happiness over protecting the environment and their health and well-being.
PRODUCT CHOICES:
Benefit Playtint Lip and cheek tint
Goldfield & Banks Discovery Collection
Advantages play is a playful pink lemonade-colored stain for cheeks and lips. The discovery set contains nine perfumed sample size bottles.