Why Taylor Swift STILL needs to protect her billion-dollar brand amid Travis Kelce romance – as expert warns NFL star’s recent ‘behavioral missteps’ could become a ‘problem’ for singer

Taylor Swift needs to protect her brand, even though her red-hot romance with Travis Kelce seems to be on a perfect trajectory.

The 34-year-old pop singer – who recently held hands with the NFL star, 34, during a zoo date in Sydney – needs to ensure the relationship stays on a positive track following Travis’ recent ‘missteps’, an expert exclusively told DailyMail .com.

“Taylor has a huge reservoir of goodwill and even adoration that can withstand her boyfriend’s behavioral and reputational mistakes,” says brand strategist and messaging consultant. Adam Hanftwhich appears to reference Travis’ meltdown during the Super Bowl and his decision to party after a mass shooting during the Kansas City parade.

“What matters is the extent to which he stays on the straight and narrow – and doesn’t embarrass himself or her – and, relatedly, the way she deals with it should become a persistent problem,” he added.

Travis’ antics not only have the potential to tarnish the Reputation singer’s $1.1 billion net worth, but could also negatively impact his own brand — and even that of the NFL.

The pop singer needs to make sure the relationship stays on a positive track after Travis’ recent “missteps,” an expert exclusively told DailyMail.com; pictured at SNL Afterparty on October 15, 2023

“When Travis is plagued by impulse control issues and demonstrates psychological resistance to taking a back seat to her celebrity status — which is programmatic given that football heroes typically compete for the Nobel Prize for testosterone — and she ultimately dumps him , his personal brand will be battered,” Hanft claimed.

“Should the relationship end like this, the NFL’s brand will also be bloodied because it will reinforce the perception of football players focusing on all the wrong things,” he added.

The warning comes as Travis faces waves of criticism for almost getting into a fight with his coach Andy Reid during the Super Bowl.

After the Kansas City Chiefs’ offense struggled in the first half, Travis reacted angrily when Reid removed him from a game.

He pushed Reid, causing the 65-year-old to lose his balance. At one point, the player even grabbed Reid’s left arm, seemingly to support him, while shouting in his face. Finally, a teammate intervened and pulled Kelce away.

While fans were quick to criticize the aggressive move, a more composed Travis made sure to highlight the impact Reid has had on his career after the match.

“I have the best coach this game has ever seen,” Kelce told reporters. “And I owe my whole career to that man and the fact that I can control how emotional I get and I just love him, man.”

A few days later Travis arrived spectacularly insensitive decision to party hard after a mass shooting with him Super Bowl parade provoked even more anger from the public.

“Taylor has a huge reservoir of goodwill, even adoration, that can withstand her boyfriend’s behavioral and reputational mistakes,” says brand strategist and messaging consultant Adam Hanft, who appears to be referring to Travis’ on-field meltdown during the Super Bowl

Kelce exploded with anger after the Chiefs lost a chance for their first touchdown of the game

Kelce’s explosion of anger came when girlfriend Taylor cheered him on in the stands

A few days later, Travis’ spectacularly insensitive decision to party hard after a mass shooting during his Super Bowl parade drew even more public ire; pictured in February

Just hours after 22 fans were shot – nine of them children, a young mother dead – Travis visited ‘Granfalloon Restaurant and Bar’ and took selfies with police while carrying an open beer bottle on the street, having previously walked to the stage of the parade had gone looking way too drunk to talk.

Outraged fans on social media used the terms “Caveman” and “douchebag” to describe the situation.

In the aftermath, Kelce matched Taylor’s $100,000 donation to the shooting victims.

A GoFundMe page shows two $50,000 donations from his charity, the Eighty-Seven & Running Foundation — an organization that aims to “help underserved youth become productive citizens.”

Despite Travis’ public expressions of contrition, as brand expert Hanft argued, Taylor must be careful about her future with the athlete to protect her brand. Bloomberg totals $1.1 billion, thanks in part to her massive 146-date global Eras Tour and subsequent tour film.

It comes after Forbes estimated Swift had a net worth of more than $740 million in July.

Swift stands out as one of the rare individuals who have achieved billionaire status mainly due to her music and performances, according to Bloomberg.

Citing publicly disclosed and traceable assets and income, her wealth is mainly derived from an extensive discography, ownership of five homes and income generated from streaming deals, music sales, concert tickets and merchandise.

Kelce came under fire after attending a ‘scaled-down’ celebration hours after tragedy struck

Outraged fans on social media used the terms “Caveman” and “douchebag” to describe Travis’ partying after the shooting

Despite Travis’ public expressions of contrition, as brand expert Hanft argued, Taylor must be careful about her future with the athlete to protect her brand, which Bloomberg values ​​at $1.1 billion; pictured during the 2024 Super Bowl

Taylor has already protected her brand through a slew of celebrity romances including Joe Jonas, Harry Styles, Jake Gyllenhaal, John Mayer, Taylor Lautner and Calvin Harris

Her brief involvement with English actor Tom Hiddleston followed her divorce from Harris, which eventually led to a six-year partnership with Joe Alwyn in 2017.

When her romance with Travis first broke out last year, the footballer said he knew he had to be on his best behavior.

“That was the biggest thing for me,” he said WJ. “Make sure I don’t say anything that will push Taylor away.”