Why Sony’s X95L TV shows a brand determined to swim against the tide

Watch this year’s series from this year’s top TV brands and listen to them discuss their plans for the future, and pretty much all you hear is ‘OLED this’ and ‘OLED that’.

LG has of course been all about OLED for a long time, while the OLED-promoting gap in performance and market position between the OLED and LCD TVs from Philips and especially Panasonic has deliberately widened in recent years.