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Elon Musk has officially rebranded Twitter from the app to the desktop site, and millions of die-hard fans of the original platform are outraged.
The billionaire formally changed Twitter’s legal name to X Corp in April, but users discovered that X.com redirected them to Twitter.com, and the blue app featuring the iconic white bird turned into a white X against a black background over the weekend .
In October 2022, Musk announced his intentions with his new acquisition by tweeting: “Buying Twitter is an accelerator for creating X, the everything app.”
The rebranding isn’t a fan favorite, leaving many users longing for their “beloved” Twitter with a logo designed to post thoughts based on “a little birdie told me.”
The Twitter app is officially X starting this weekend — and millions of users are outraged by the change
Why and when did Elon Musk turn Twitter into X?
Musk explained his reasoning in what is now called a “Post” – previously it was known as a “Tweet”.
On July 25, he posted, “The name Twitter made sense when it was just 140-character posts going back and forth — like birds tweeting — but now you can post almost anything, including several hours of video.
“In the coming months, we will add expanded communications and the ability to control your entire financial world.
“The Twitter name makes no sense in that context, so we have to say goodbye to the bird.”
Apps that work as a one-stop shop for everything from messaging to banking and shopping are nothing new.
They are popular across Asia, with WeChat in China providing social media and payment services.
In October 2022, Elon Musk announced his intentions with his new acquisition by tweeting: “Buying Twitter is an accelerator for creating X, the everything app.”
The rebrand isn’t a fan favorite, leaving many users longing for their “beloved” Twitter with a logo designed to post thoughts based on “a little birdie told me.”
Many users simply find the new logo ugly
Experts believe the outcry is because people tend to get emotionally invested in brands
Musk has decided to rename the company as part of this image change – simply with the letter X.
Twitter was renamed X on July 24, and the birdie was removed from the desktop site, but remained in the app.
Musk has been obsessed with the letter his entire career, incorporating it into his SpaceX brand and launching his first venture called X.com – which later merged with PayPal.
Musk’s son with singer Grimes is also nicknamed X.
On Saturday, the app said bye bye to the birdie and hello to X.
What happened at Twitter headquarters?
On July 24, police were called to Twitter headquarters in San Francisco after a day after Musk’s rebrand began removing letters from the building’s iconic sign.
Police responded to a “possible unauthorized street closure” outside the building on Monday afternoon after a man on a cherry picker saw pieces of the company’s sign removed – but later said no crime had been committed.
As of 2:30 pm, work seemed to have stopped for unrelated reasons, and only the letters ‘er’ and a bird remained on one side of the board.
San Francisco Police Department agents suggested the work had been approved by Twitter but had not been adequately communicated with building security. Police told DailyMail.com in a statement that it was not a police matter and sent further questions to Twitter.
But Musk didn’t stop there.
On Sunday, the CEO taunted critics with a new giant X illuminated atop the company’s headquarters.
Some users hate the rebrand so much that a Change.org petition has been started to “bring back Twitter’s blue bird logo”
On Sunday, the CEO taunted critics with a new giant X illuminated atop the company’s headquarters
The huge X is Musk’s way of hitting back at critics
Referring to the site’s new, slowly-grabbing new name, Musk broadcast the rejection in a fiery tweet — or post — Sunday, claiming he’d been offered “rich incentives” to move the office out of San Francisco.
And on Monday, it was revealed that Twitter has refused to allow building inspectors into the facility to inspect the radiant sign due to permit violations.
Why are millions of users outraged by the rebrand?
While Musk fans may understand his “X” obsession, loyal Twitter users don’t understand why the billionaire would kill their platform of choice.
Users find the aesthetic “ugly,” the new logo “suck,” and the change “feels pointless and ego-driven.”
Some users hate the rebrand so much that a Change.org petition has been started to “bring back Twitter’s blue bird logo.”
One user suggested changing Musk’s name to “Twitter – Powered by X” to make all parties happy.
Zach Dioneda, VP of brand marketing at fintech company Public.com, shared BBC that people can take rebrands personally.
“There will be people who feel it’s an insult to them as a loyal user,” he said. “People don’t like change.”
Maggie Sause, director of go-to-market strategies at New York-based branding agency Red Antler, said people tend to get emotionally invested in brands.
“It’s almost like saying, ‘How dare you make this decision without consulting me?’ It can almost feel like an act of betrayal,” she said.
After the change, many confused users went to the platform.
‘Wtf is X???? Can someone tell this man to leave twitter alone?’ a user wrote.
“Wait… Twitter is actually changing to ‘X’???? I don’t understand how that makes sense. for what????’ another wrote.
One added, “Elon must be having another midlife crisis. Does he think this makes him cool and edgy??? Does he think this will make smart people pay for things that are FREE? Goodbye Twitter, Elon Musk was the worst thing that could happen to this useful and sometimes fun platform.”
And another joked: ‘Goodbye twitter then I guess. Is it just me or does the new name & logo ‘X’ look/sound like a gay sex club or porn studio or something?’
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