Why food and drink prices at Masters golf are so cheap they’re straight out of the 1980s
Why food and drink prices at the Masters are so cheap they’re straight out of the 80’s: Fans at Augusta are still only paying $5 a beer and $3 for a club sandwich!
- Value for money at the Masters has wowed golf fans
- Chicken sandwich is $3, imported beers are only $5
- Stark contrast to the prizes at PGA Championship and British Open
The prices of food and drink at the Masters in Augusta have become a major talking point – and given the incredible value for money, it’s easy to understand why.
Golf fans are stunned after discovering that $10 will go a long way in seeing the likes of Cameron Smith, Rory McIlroy and local hope Scottie Scheffler chase glory on the iconic greens over four action-packed days.
A classic chicken sandwich costs just $3, while imported beers set spectators back just $5.
Plus, the famous Georgia peach ice cream sandwich is $2.50, with a pimento cheese sandwich for just $1.50.
While the primary focus is on getting the coveted green jacket, a number of players are amazed at the value for money at one of the world’s biggest sporting events.
Food and drink prices at the Masters in Augusta (pictured) have become a major talking point — and since they’ve remained at something akin to 1980s levels, it’s not hard to see why
Imported beers are just $5, with sandwiches for hungry golf fans starting at $1.50 (pictured)
Additionally, a pimento cheese sandwich is also priced at $1.50 while the famous Georgia Peach Ice Cream Sandwich costs just $2.50
When asked about his favorite Masters traditions, top golfer Dustin Johnson – who is not short of a dime – spoke for many when he said “the sandwiches.”
According to Steve Salaga, an associate professor of sports management at the University of Georgia, there is a conscious focus on keeping Augusta golf fans happy and their wallets full.
“We must remember that the total cost of attending events includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions and souvenirs purchased,” Salaga told FOX Business.
So one way to make the overall experience more appealing to consumers is to keep the price of this [food and drink] products low.
“I think the affordable price is an attractive aspect of the consumer experience at Augusta.”
The awards at the Masters are in stark contrast to other golf majors.
ESPN reported that fans of last year’s PGA Championship had to pay $19 for a Stella Artois beer, with cocktails at the same price, while a glass of wine was advertised for $13.
Despite defecting to the LIV tour, Aussie Cameron Smith will be a crowd favorite at the Masters
Rory McIlroy hopes to win his first Masters title this year and complete a clean sweep
Justin Thomas, who won the PGA in 2017, responded to the awards Twitter.
“$19 (!!!!!!) for a beer… uhhhh what. I need to treat the fans better,” he wrote.
Kerry Haigh, PGA of America’s Chief Championships Officer, added at the time that the tournament’s prizes are “kind of comparable to stadium events” and that the organization was “comfortable with where they are.”
The prices at St Andrews in Scotland are also eye-catching during the British Open.
Fish and chips cost £12.50, a pepperoni pizza costs £13 and a southern fried chicken costs £12.50.