Whether it’s jeans, jewelry, body lotions, or cocktails, actress and entrepreneur Gwyneth Paltrow likes to appear nude for Instagram whenever she’s got something to whip.
And it’s paid off – her brand, Goop, founded in 2008, is now worth £200 million and sells everything from ‘vagina-scented’ candles to cruises.
Here’s ALISON BOSHOFF Watching Gwynnie Make Money Without Her Clothes…
FLARE FOR FASHION
MAY 2023: Jeans Genius! This £238 pair of G. Label By Goop Geiger wide leg jeans has been reduced in price to £143.
The high-waisted style is a favorite of Gwynnie’s, and she struck an almost identical topless pose in July 2022 to promote coming into stock in a “true blue” shade, which had already sold out in indigo and cream.
MAY 2023: Jeans Genius! This £238 pair of G. Label By Goop Geiger wide leg jeans has been reduced in price to £143
A STEAMING SYSTEM FOR CHRISTMAS
DECEMBER 2019: Ho, ho, ho, it’s Gwyneth’s Christmas glow. She posted this photo of herself wearing only her knickers on Instagram and wrote, “Putting on my pre-Christmas schvitz in a miraculous @clearlightsaunas100 #healwithheat I love this thing.”
And the best part? Yes, you guessed it – the sauna was available through the Goop website. . . for £7,299.
Clearlight brand founder, Dr. Raleigh Duncan, commented, “Most of us in our culture live under stress.
“Using the sauna will reset the set point in your autonomic nervous system between fight or flight and rest and digest, and this is so huge for healing.”
DECEMBER 2019: Ho, ho, ho, it’s Gwyneth’s Christmas glow. She posted this photo of herself wearing only her knickers on Instagram and wrote, “Putting on my pre-Christmas schvitz in a miraculous @clearlightsaunas100 #healwithheat I love this thing”
WASHING HER BIRTHDAY PACKAGE
SEPTEMBER 2021: Happy Birthday! Staring carefree at the camera while in the bath, this may not be the image most women would share online to celebrate turning 49 the day before.
Coincidentally, her lifestyle brand Goop has been promoting a host of moon-based products, including jars of Moon Juice sex and brain-stimulating dust
Staring carefree at the camera while in the bath, this may not be the image most women would share online to celebrate turning 49 the day before.
Gwyneth’s photo was captioned with a moon emoji.
Coincidentally, her lifestyle brand Goop has been promoting a host of lunar-based products, including jars of Moon Juice sex and brain-stimulating dust.
A few days before she posted this photo to Instagram, it was announced that Gwyneth’s in-person ‘In Goop Health’ workshops were back – for the small price of £800. .
SEPTEMBER 2021: Happy Birthday! Staring indifferently at the camera as she reclines in the bath, this may not be the image most women would share online to celebrate turning 49 the day before
BATHING BEAUTY BAGS IT
“Is it bad that I used the whole bag?” she asks Pursoma Bain De Pied Foot Soak
MARCH 2022: Wellness Wednesdays are here – and what better way to show them off than with a photo of Gwynnie’s trim pins in the bath?
“Is it bad that I used the whole bag?” she asks Pursoma Bain De Pied Foot Soak.
That same day, Gwyneth launched a “metabolic-boosting super powder,” a dietary supplement containing 7-Keto-Dhea — said to promote weight loss by speeding up the body’s metabolism — as well as holy basil and cinnamon.
“I like to mix it into my morning smoothie — it tastes like chocolate,” she wrote.
MARCH 2022: Wellness Wednesdays are here – and what better way to show them off than with a photo of Gwynnie’s trim pins in the bath?
GETTING THINGS OFF HER CHEST
JUNE 2021: Wearing perfect black pants, a smart manicure, and nothing else, Paltrow is all set to plug her G Label jewelry collection.
The Goop brand posted on Instagram, “These are the basic pieces to build around, to fill in the blanks in your jewelry box, to cherish forever.
And as our regular jewelry influencer proves (hello GP), these fine gems are the kind you never really need to take off. Link in bio to shop.’
“Baseline” they may be, but they don’t come cheap. The gold link necklace she’s wearing costs £1,760 and the earrings are from £630 to £1,020.
JUNE 2021: Wearing perfect black pants, a smart manicure and nothing else, Paltrow is all set to plug her G Label jewelry collection
BUILDING US ALL
SEPTEMBER 2020: Completely naked on her 48th birthday, Gwyneth frolics like a forest nymph with an A-list grooming routine.
Of course she’s promoting something. She wrote: ‘In nothing but my birthday suit. . . thank you all so much for the birthday wishes and thank you to @goop’s insanely awesome brand new body butter for making me think I can still pull off my kit. #goopgenes’
SEPTEMBER 2020: Completely naked on her 48th birthday, Gwyneth frolics like a forest nymph with an A-list grooming routine
MUD, MUD, GLORIOUS MUD
SEPTEMBER 2017: It’s the launch of Goop magazine. . . so here’s the founder wearing only underpants and smothered in clay.
In the £12 publication, she described her wellness journey after trying “a masterful cleanse.”
‘The next day [after the cleanse] I was like, ‘Oh, wow, I just did this cleanse and feel so much better, so I can have a beer and a cigarette now, right?’
Unfortunately, publisher Conde Nast dropped its magazine after only two issues.
SEPTEMBER 2017: It’s the launch of Goop magazine. . . so here’s the founder wearing only underpants and smothered in clay
GO FOR GOLD
SEPTEMBER 2022: Here’s Gwyneth, naked but with some gold spray paint, celebrating her 50th birthday.
Not a big party for her, but she was happy to share her “milestone musings” in this shoot for Vogue magazine, which she later posted to Instagram.
She helpfully discussed her Goop brand at the publication.
She also said, “I feel very happy and fulfilled and not scared and strangely not panicked [turning 50]. I’m so happy with wrinkles and my life.’
SEPTEMBER 2022: Nude but with some gold spray paint, here’s Gwyneth celebrating her 50th birthday
BELT AND BRACES APPROACH
OCTOBER 2019: Gwynnie has a twinkle in her eye as she undresses for this shoot in Elle’s Women In Hollywood issue.
In the interview, she talked about how her ambition was “unleashed” by the launch of Goop.
‘In the 90s, when I arrived [in acting], it was a very male-dominated field,” she said. “You used to hear ‘That actress is so ambitious’ like it was a dirty word.”
After a break from acting, she launched her brand. Paltrow shared the photo on Instagram and wrote, “@camerondiaz told @elleusa I can do 4 million things at once. 4 million things besides putting on a shirt.”