Who was The Vivienne? From Drag Race winner to Dancing On Ice icon as drag legend tragically dies aged 32

The Vivienne captured hearts across the country when they stormed to victory on Ru Paul’s Drag Race and became an instant drag icon.

With their fierce talent and unforgettable charisma, they haven’t just won a crown – they’ve taken the drag world by storm and earned a place in pop culture history.

They became the original winner of the TV series in 2019 and competed again in the seventh series of the All Stars spin-off in 2022.

But after a glamorous and iconic decade in the public eye, The Vivienne, born James Lee Williams, died during the first weekend of 2025.

Since bursting onto the scene in 2016, The Vivienne became a household face on TV as they graced numerous shows including Just Tattoo of Us, The Big Fat Quiz of the Year, Celebrity Juice and Trump In Tweets.

In 2021, they wowed viewers with The Weakest Link and Apocalypse Wow, following their unforgettable performance on The Great British Sewing Bee at the end of 2020.

The Vivienne also made their mark as co-hosts of All-Star Dance Off, alongside comedian Steen Raskopoulos.

In 2022, it was revealed that the multi-talented star had secured their next big TV role, as they prepared to take part in the 2023 series of Dancing On Ice.

During the series they kept the audience entertained and took third place in the 15th series of the BBC show.

Away from the glitzy life of drag, Welsh-born Vivienne lived in Liverpool.

The drag artist was previously married to David Ludford, but they split in 2023 after saying “life got in the way.”

The couple tied the knot in 2019 at the iconic London venue Heaven.

It had just been given permission earlier that year to host weddings to celebrate its 40th anniversary.

In a historic moment, the glamorous couple became the first couple ever to host a wedding at the famous venue, marking a truly special occasion for both the venue and the newlyweds.

The Vivienne started their drag career in the clubs of Liverpool and chose their drag name because of their love of Vivienne Westwood clothes.

News of the talented drag artist’s death was announced on social media on Sunday.

A cause has yet to be determined and the post asked for privacy and space to grieve.

Tributes poured in for the star, as Drag Race co-stars including judge Michelle Visage and Tia Kofi shared their heartbreak at their deaths.

Simon Jones PR confirmed the news on Instagram, writing: ‘It is with immense sadness that we let you know that our beloved James Lee Williams – The Vivienne, passed away this weekend.

“James was an incredibly loved, warm-hearted and wonderful person. Their family is heartbroken over the loss of their son, brother and uncle.

“They are so proud of the wonderful things James has achieved in their lives and careers. We will not release any further details.

“We please ask that James’ family be given the time and privacy they need at this time to process and grieve.”

He continued, “These are words I never wanted to write. Viv was a good friend, a client and someone I loved very much.

“From the moment I met them in 2019, I knew we could create magic together and I became their manager. Their talent was immense and the light they brought into every room was astonishing. No one in my life has ever made me laugh as much as Viv. Their comedic brilliance and quick wit were like no other.

“I’m so proud and happy that Viv has been such a big part of my life every day for the past five years. Tragically, their careers were just beginning. In musical theater, Viv had found a space and career that they loved, excelled in, and thrived in.

‘I am heartbroken and devastated by this news. RIP my wonderful friend. You left us way too soon.”

Tributes poured in for the star, with Drag Race UK vs The World winner Tia Kofi writing: ‘This is an incredible loss for the British drag community and for the world. Viv represented British drag at its very best on stage and internationally.

“She was a mentor, an inspiration and a friend. This shock will be deeply felt by all of us. I love you Viv.’

Meanwhile, Drag Race judge Michelle Visage shared photos of her and The Vivienne together on Instagram with the caption: “Heartbreaking. I don’t know how to say how I feel.

‘My love @thevivienne_ we go back to when I came here to Britain. You were always there, always smiling, always giving, always sharp.

‘Your laugh, your humor, your talent, your drag. I loved everything, but most of all I loved your friendship. You were a beacon to many.

‘It was amazing for me to see you make your West End debut and watch your dream come true before my eyes. I am the lucky one to have known and laughed with you so many times.

‘I love you my love. You will be so missed my love. May your light shine brightly, forever. TEAR MY ANGEL, fly high.”

Vivienne’s series one co-stars paid tribute to the stay, with Blu Hydrangea writing: “Truly heartbroken to hear about the loss of a dear friend and sister.”

“I will love you forever Viv,” Cheryl said.

Coronation Street star Lisa Riley shared her tribute to The Vivienne, writing: ‘You incredible human being…rest in peace, never stop shining your beautiful light on us all.

‘Love and strength to your entire family, we will miss you dearly.’