Where to buy the Fujifilm X100VI: Current delivery estimates and top retailers
Trying to get your hands on a Fujifilm X100VI? You are not alone. This much-hyped compact fixed-lens camera is currently shaping up to be the most successful launch of 2024, with demand far exceeding supply.
It’s not a huge surprise given the popularity of its predecessor, but most stores are currently processing orders for the Fujifilm X100VI on a first-come, first-served basis. That means if you order today, you’ll join a potentially relatively large line of photographers waiting to get their hands on this camera.
We’ve outlined the best retailers for you to check out below – mostly the larger specialist camera stores such as Adorama and B&H Photo. At the time of writing, very few retailers actually provide delivery estimates, but we are always on the lookout and aim to keep this page up to date with the latest information. We’ve also included some advice for those currently considering an order, including some suggestions for alternative models.
If you were lucky enough to snag a Fujifilm pre-order in the early rush, you may or may not have received your estimated delivery. If you didn’t receive a tracking code, don’t worry: there are still people who ordered a camera in the first week and still haven’t received any stock.
The Fujifilm If you’re interested in a full review of the camera, check out our recently published Fujifilm X100VI review for our detailed opinion.
Where can you buy the Fujifilm X100VI?
Current Fujifilm X100VI Retailers
Current delivery estimates
(Updated 03/04) It’s been over a month since the Fujifilm X100VI was officially released and stock is (as you’ve probably guessed) virtually non-existent. At this time, there are no shortcuts to simply placing an order with one of the above retailers, standing in line, and then waiting for final delivery.
Currently, no retailers offer solid delivery estimates outside of very rough ranges. For example, Adorama currently lists July as the earliest delivery estimate, while Jessops in Britain estimates May. These are quite vague statements, obviously intended not to disappoint potential customers.
As a word of advice, we recommend checking the retailer’s pre-order criteria if you want to get your place in line. Some retailers currently require full payment up front, while others require small deposits. There are some, especially in the UK, who are happy to accept a pre-order without payment, so this can be a low-risk option if you’re not sure how long you’ll have to wait.
The latest industry reports show that cameras are being used Cameras are now shipped biweekly but Fujifilm itself has stated that this will be the case it takes ‘months’ to fulfill backorders. According to early reports, Fujifilm has plans to do just that production of 15,000 units per monthmeaning that the current backlog worldwide must be several thousand units.
Note: X100VI scalpers are active
Pro tip: I’ll tell you where not to buy the X100VI – on eBay. As expected, unscrupulous sellers are now placing their X100VI pre-orders on the auction site for absolutely exorbitant amounts of up to $5,000 in some extreme cases. You don’t need us to tell you that the X100VI is nowhere near worth this crazy amount, so don’t fall for it.
If you have $5,000 to spend on a camera, there are plenty of other options right now – including some of the best compact cameras money can buy (hint: Leica Q3). You can also buy some fantastic Fujifilm cameras with the latest features and a beautiful lens for much, much less – which we’ve discussed below.
Fujifilm X100VI: buying advice
What else can you do? Here’s our advice
1. Call around to local stores
This is a tried and true tip that we’ve used before in recent years to get stock on in-demand tech like the PlayStation 5 and graphics cards. Local retailers often have smaller waiting lists for recent releases and sometimes, just sometimes, you can even find in-stock items hidden in the back rooms. Conversely, these retailers also tend to receive less inventory when products ship, so it’s often a fine line to walk when actually placing an order. However, it doesn’t hurt to call around, and this tip also applies to larger stores with local brands like Best Buy.
2. Keep an eye on Amazon
Amazon and to a lesser extent Best Buy tend to release inventory for high-demand products on a semi-regular basis. Unlike most photo specialty stores – which still operate on a first-come, first-served basis – these stock drops are for items that are fully in stock and ready to ship immediately. The problem is that there is usually no advance warning of these stock drops and they are also usually available in extremely limited quantities. However, it’s worth adding an item to your wishlist and checking in with Amazon regularly if you’re willing to wait for it.
Great alternative cameras
1. Fujifilm X-T5
2. Fujifilm X-E4
3. Fujifilm X-T30II
4. Ricoh GR III
6. Leica Q3
7. Nikon ZF
3. View other cameras
The X100VI is undoubtedly the camera of the moment (and for good reason), but there are fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece on seven excellent alternatives to the Fujifilm
If you want a powerful alternative to the X100VI, you can opt for the Fujifilm X-T5. This interchangeable lens flagship has many of the same bones as the X100VI under the hood, such as the 40.2 MP APS-C sensor, image stabilization and the latest autofocus for subject tracking. The disadvantage? It’s a bit pricey: $1,699 / £1,449 – and you’ll obviously have to buy the lens you want separately. It also doesn’t have the fancy hybrid optical viewfinder unique to the X100 series, so you probably won’t get that same old-school feel. Image-wise, however, the cameras are identical, and we at Ny Breaking are big fans of the X-T5 (see our Fujifilm X-T5 review for more details).
For a cheaper Fuji alternative, you can try the Fujifilm X-E4 or Fujifilm X-T30II – both are smaller interchangeable lens bodies. They are now last-generation models and subsequently only feature 26MP sensors, but they can be found for less than $1,000 if you look around the used market and they both come with most of the brand’s film simulation presets. Unfortunately, Fuji cameras are currently way too expensive on the second-hand market due to their popularity.
Outside of Fuji, there are attractive options in the form of the Ricoh GR III And Leica Q3. The Ricoh in particular offers fantastic razor-sharp images in an excellent pocket-friendly and affordable package. The Leica Q3 commands an eye-watering premium in comparison, but it does offer the pinnacle of outright image quality thanks to its lush 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro style Nikon Zf – a recent addition to the brand’s line-up and one that has been extremely well received. If you’re interested, check out our Ricoh GR III review, our Leica Q3 review and Nikon Zf review for more details.
There is also a special X100VI edition
If you didn’t manage to get your hands on an X100VI pre-order early, there’s still an opportunity to get your hands on a camera if you’re lucky, albeit via a somewhat narrower and more expensive path.
To celebrate its 90th anniversary, Fujifilm created a special edition X100VI limited to 1,934 units – 1934 being the year Fujifilm was founded. It also costs $1,934 / £1,934, which is a significant price increase over the regular X100VI’s $1,599 / £1,599. However, these are only available in person on specific dates and locations, so this could be your best chance to get your hands on the premium compact camera, provided you can travel.
Sales of the special edition London House of London. Photography from April 6 – expect queues.
Functionally, the special edition X100VI is identical to the regular version. However, you do get a presentation box, a special camera strap, the model’s unique number etched on the top plate, plus a third-party lens cap.