What will Maya Jama do next? Following Love Island ratings flop PR expert says newly-single star will become ‘even more famous’ after ‘landing’ huge new gig away from villa
Maya Jama has become one of the country’s most recognisable faces since landing one of TV’s biggest gigs as host of Love Island.
The presenter, 30, has since taken on other high profile jobs including presenting The BRITs, Comic relief, and also becomes the face by Dolce & Gabanna and graced the cover of Vogue.
But after the spin-off Love Island: All Stars aired in January lowest ratings ever for a final It is unclear whether she will return next year, after recently and main show winners Mimii Ngulube and Josh Oyinsan were crowned.
PR expert Nick Ede told MailOnline: ‘Maya may have just finished the final season of Love Island and split from her lover Stormzy, but she is still one of the UK’s biggest and most promising stars.’
Amid reports that the couple split over Maya prioritize work, Where can her incredible career take her next?
Maya Jama, 30, has become one of the country’s most famous faces since landing one of TV’s biggest gigs as the presenter of Love Island
But after spin-off Love Island: All Stars suffered its lowest ever ratings for a finale in January, it’s unclear whether she’ll return next year (pictured on Aftersun)
Rumors have it that Maya and her boyfriend Stormzy split because she prioritized her work. What can her amazing career bring her now?
Is Maya Jama returning to Love Island?
Love Island, which first aired in 2015, saw All Stars achieve its lowest ever viewing figures when just one million viewers watched live as Molly Smith and Tom Clare were crowned champions.
Including viewing figures from streaming platform ITVX, 1.3 million fans watched the finale, which is comparable to the finale of last year’s winter series.
This suggests that the series’ peak of popularity is now over and it has reached an incredible low compared to seasons four and five, when over three and a half million fans watched.
However, the latest series did show an increase, with 24% more viewers than in the 2023 summer season.
Love Island, which first launched in 2015, saw All Stars suffer its lowest ever viewing figures as just one million viewers watched live as Molly Smith and Tom Clare were crowned champions
This suggests that the show’s peak in popularity is now over, with viewing figures incredibly low compared to seasons four and five, when over three and a half million fans watched (Maya pictured congratulating Molly and Tom)
Nick believes Maya is a big draw for viewers, despite the show being ‘a bit boring’. He says: ‘She’s got such a big appeal because she was named in Forbes 30 under 30 as someone to watch’ (Photo on Aftersun)
Nick believes Maya is a big draw for viewers, despite the show being ‘a bit boring’. He says: ‘She has such a huge appeal that she was named in the Forbes 30 under 30 as someone to watch.’
‘I think we’ll see more brand deals from her and she’s already set to host Love Island next year, so she’s not going anywhere anytime soon.’
“The show may be a little corny and the ratings may be fluctuating, but she’s definitely doing well and now that she’s single, she’ll be the most beautiful woman in town.”
Maya Jama new Masked Singer jury member?
Maya could soon be the queen of ITV after she has reportedly sung to appear on another of the biggest shows as a replacement for Rita Ora on The Masked Singer.
Rita, 34, had been a judge on the Hidden Identity Celebrity Singer Competition since 2020, but reportedly stepped down after five seasons.
Nick said: ‘Maya has reportedly been offered the job to replace Rita on The Masked Singer in the autumn and this will make her fame even more mainstream.’
Maya could soon be the queen of ITV after she has reportedly sung to appear on another of the biggest shows as a replacement for Rita Ora in The Masked Singer
Rita, 34, has been a judge on the hidden identity celebrity singing competition since 2020, but is said to have quit after five seasons
Nick said: ‘Maya has reportedly been offered the job to replace Rita on The Masked Singer in the autumn and this will make her fame even more mainstream’
Rita was a judge alongside Mo Gilligan, Davina McCall and Jonathan Ross, with Joel Dommett as presenter. A whopping 10.6 million viewers watched the 2021 final.
MailOnline contacted representatives from ITV and Maya for comment.
Is Maya Jama Going to Netflix?
But Maya is said to have caused a stir in May when she was in high demand, after posting a cryptic photo on Instagram.
The TV personality posted a photo of her drink in a Netflix cup, suggesting she may be joining fellow stars Amanda Holden and Holly Willoughby in joining the streaming giant.
A source said The sun The cryptic snap was ‘enough’ to ‘upset’ ITV bosses, saying: ‘She’s a red-hot commodity and is rightly proud of her rendezvous with Netflix, but the message it conveyed was crystal clear – Maya is open to offers,’
Before adding: ‘The fact is ITV probably need her more than they do, and she knows that,’
Representatives for Maya and ITV declined to comment when contacted by MailOnline.
But Maya is said to have left her bosses at ITV ‘in shock’ in May when she was so in demand after posting a cryptic photo on Instagram
The TV personality posted a photo of her drink in a Netflix mug, suggesting she may be joining the streaming giant like her fellow stars Amanda Holden and Holly Willoughby
BGT presenter Amanda (left) has signed a lucrative deal with Netflix to present a brand new dating show, while Holly (right) has been confirmed to present new show Bear Hunt
BGT presenter Amanda, 53, signed a lucrative deal with Netflix presents brand new dating show
This summer she has been in Spain filming the new series Cheaters: Unfinished Business, which is about love and relationships. She describes it as her ‘dream job’.
Meanwhile, 43-year-old This Morning presenter Holly Willoughby has been confirmed to present new show Bear Hunt, while Emma and Matt Willis are preparing for the launch of the first UK season of Love Is Blind.