What is the role of CRM marketing in improving your business?

CRM marketing in improving your business

Are you disturbed with your non-repeating customers and declining sales? Is your company lagging to maintain relationships with potential customers?

According to a report by Gartner, the market base for a CRM software business will grow, by 2025, up to a percentage of 14%.

Companies like Salesforce are already offering a varied range of solutions and CRM services to make the customer experience better. Salesforce Customer 360 claims itself to be the world’s #1 CRM. Salesforce Solution is not only relevant for big enterprises but also for SMEs and start-ups to build an ecosystem within their companies.

Why do we need a CRM in the first place?

In his 1962 book ‘Diffusion of Innovations’, Everett M. Rogers gave the formal introduction to a tipping point in the form of a bell curve, where the population is broken down into five segments, 2.5% Innovators, 13.5% Early Adopters, 34% Early Majority, 34% Late Majority, and 16% Laggards respectively.

Every business aims to bring its customers to the left side of the curve, who share the beliefs of the company.

To do this, clear communication of the purpose for the existence of the company is a necessity, and a pre-eminent CRM happens to be the tangible depiction of how the company wants to treat its customers.

Landscape of CRM Software

Customer Relationship Management software is more than just a communication tool. According to Forbes, CRM tools lay the foundation of a user interface which is simple and can be deployed for the collection of data that will help a business to identify and liaise with its customers in a scalable course of action.

It includes all the occupations, technologies and a game plan or list of strategies that a company may utilise to organise, manage and initiate interactions with their current and potential customers.

Salesforce Solution, Hubspot, SugarCRM, Pipedrive and other companies providing CRM services have been a boom for the entrepreneurs, similar to the dot com boom for the Internet.

CRM has deep-rooted roles in the success of a business and has found its applications in various industries such as CRM in the Automobile industry, CRM in digital marketing, CRM in Banking, CRM in Supply chain management, CRM in e-commerce, etc. which has made it one of the most essential component for customer retention and building loyalty among them.

It provides the lifeblood, i.e., the customer data which is not only relevant to the Sales team, but the whole Marketing team, and helps to connect your Marketing and Sales efforts by bridging the gap.

Now the question arises

How you can build your own CRM

The requirements of CRM software may vary from business to business, however, according to TechTarget, a good CRM System must have the following components:

  1. Marketing automation
  2. Sales force automation
  3. Contact centre automation
  4. Geolocation technology or location-based services
  5. Workflow automation
  6. Lead Management
  7. Human Resource Management
  8. Analytics
  9. Artificial Intelligence
  10. Project Management
  11. Supports Integration with other software

CRM can be cloud-based, on-premises, or open-source.

The key distributors of CRM software in the Industry include players like Salesforce Solution, Microsoft, SAP and Oracle. Companies like Zoho CRM, Phyzii CRM, etc. are also trying to make their position to be the best CRM software and system.

A brief about Salesforce

Among every other company providing SaaS (Software as a Service), Salesforce Solution tops the list of CRM services in various parameters of experience.

Salesforce is a cloud-based SaaS which is used for smooth-running of sales, different services, and marketing activities with the aid of products which are industry-specific, and coherent integration of software.

Salesforce Inc. provides solutions for various needs of a business

 Some of the modules which Salesforce Solution include:

  1. Sales Cloud
  2. Service Cloud
  3. Marketing Cloud
  4. Community Cloud
  5. Field Services
  6. CPQ (Configure, Price, Quote) and Billing

Being the leader in cloud computing, Salesforce Solution offers support in Tools for Data Analytics, Data Syncing, Automation, Omnichannel Features, and Customer Engagement and Tracking.

Stats Speaks

As per Techcrunch, Salesforce was also the first company to hit enterprise sales of 1 billion dollars. According to the findings by Google Finance, Salesforce Inc. has grown 56.74%, i.e., an increase of 76.48 USD in June 2023 than it was at the start of the year.

Gone are the days of the 1990s when CRMs were only limited and developed for IT and CIOs.

In the present changing world, integration of CRM is required in all steps of a business operation.

Enterprise CRM

As a business owner, you must be thinking about how to choose the right CRM software available in the market. The answer lies in the type of your business operations. Your goals, understanding the product mobility, implementation, the user experience you want to provide and most importantly the ability of the tool to integrate with other applications.

Your marketing team needs CRM to automate and increase the efficiency of their operations. Your business needs CRM for profitability and scalability. Your customers need a CRM to easily understand the product and take your services.

With the advent of technologies like GPT and other AI software, CRM is seeing a boom.

CRM which was once a luxury for a business house has become a necessity and the undying role of CRM in business will expand with time.

Take a Leap Ahead with Uneecops

Expectantly you have gained knowledge about CRM marketing and how it will be beneficial for your business to achieve specified marketing targets. CRM based marketing activities will help you manage your customer journey across marketing, sales, digital commerce, and customer service as a customer is the pillar of every organization.

The goal of every business is straightforward: Maintain good customer relationships that will impact your business growth and increase sales. So, if you are still confused about marketing strategies, then take a step further to CRM tools and let the change happen.

Please feel free to connect with us to know more on how Uneecops’ custom Salesforce Solutions can help you in laying marketing roadmap for your business.

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