Western Bulldogs hunk Bailey Smith shows off his bulging biceps in a singlet for a new campaign

He is one of the biggest stars of AFL.

But Bailey Smith could be well on his way to becoming a top male model.

The Western Bulldogs player feasts on a new King Domain grooming product campaign.

The 21-year-old shows off his bulging biceps and muscular back in a tank top to promote the brand.

His signature mullet is exceptionally groomed and he wears a little bronzer.

Earlier this week, Bailey sent his female fans into a frenzy by posting a steamy video of himself showering in the buffalo as part of his new Kings Domain men’s hair care campaign.

“I’m delighted to announce the arrival of @kingsdomainmelbourne,” he captioned the video.

‘Salon quality products for men, made in Melbourne. Shop the full range of products available at @colessupermarkets @kingsdomainbarbers.’

In the black and white clip, Bailey can be seen shirtless taking a shower while using the men’s 3-in-1 shampoo.

The water from the shower rolls over his six-pack as he runs his fingers through his wet hair.

Several of Bailey’s female fans immediately rushed to the comments to swoon over the dreamy sports star.

“You are so beautiful,” commented one follower.

‘Baes so fine,’ another added.

It comes after the midfielder debuted a shocking new look on Tuesday, cutting off his iconic mullet to launch the Kings Domain 3-in-1 Shampoo Conditioner Body Wash in Melbourne.

Bailey didn’t flinch when famed hairdresser Joey Scandizzo clipped his signature gold locks.

At the event, he spoke publicly about his mid-season white powder scandal for the first time since his AFL suspension.

Bailey was given a two-game ban for “improper conduct” after photos and video of him wearing a white powder substance surfaced in June.

‘I am fine. It was a bit of a challenging period there, but I think everyone goes through that kind of thing,” he said.

“It was good to get back to playing football when I could go outside again, around my teammates. It was a journey, but it was super satisfying.’

When asked about his girlfriend Gemma Dawkins, the star remained tight-lipped.

“I’m not going to talk about that,” he told a reporter.

‘I love her. She’s the best, but we’re leaving her out.’

In June, footage circulated online of Bailey holding a bag of white powder in front of the camera.

He was also filmed sniffing an unknown substance in a separate video.

According to the Herald SunGemma had supported her boyfriend during the scandal.

Bailey admitted to having “made mistakes” when the story broke midway through this year.

“We are extremely disappointed to see content on social media showing Bailey Smith an illegal substance,” Western Bulldogs CEO Ameet Bains said in a statement at the time.

Meanwhile, Bailey confirmed he was in a new relationship during an interview with Code in May.

In the chat, he said his “girlfriend” father had seen him star in shirtless ads for fashion brand Cotton On, which are currently appearing on billboards across the country.

‘It is funny. My girlfriend’s father drives past it every day,” he said.

“It’s hilarious… It’s interesting, but I don’t pay too much attention to it. I try not to. I just focus on my footy because that’s what comes first, and all those other rewards with Cotton On and Monster come after.

‘As long as I continue to perform during the week and work hard, all those other fruits and exciting things will come.’