We may finally know when Apple’s Vision Pro will launch – but big questions remain
If you're an Apple fan and your New Year's resolution is to save money this January, we've got some bad news: A new rumor says Apple's Vision Pro headset will go on sale in just a few weeks . But – and perhaps fortunately for your finances – there are some serious questions floating around the rumor.
The mentioned January launch date comes from Wall Street Insightsa news channel for Chinese investors (via MacRumors). According to a machine translated version of the report: “Apple Vision Pro is expected to launch in the United States on January 27, 2024.”
The report adds: “Supply chain information shows that Sony is currently the first supplier of silicon-based OLEDs for the first generation Vision Pro, and the second supplier is from a Chinese company, which will be key to the ask whether Vision Pro can expand its production capacity.”
With the supposed launch date just 25 days away, it may not be long before we see Apple's most important new product in years. Yet, despite the apparent certainty in the report, there are reasons to be skeptical about its accuracy.
Date uncertainty
For starters, January 27 is a Saturday, an unlikely day for an Apple product launch. It could be that Wall Street Insights is referring to January 27 in China, which, thanks to time zone differences, corresponds to Friday, January 26 in the United States. That's a much more likely release date, as it won't coincide with the weekend, when many of the media outlets that would be covering the Vision Pro will have less coverage. Still, the report specifically mentions the date in the US, meaning questions remain.
A number of renowned Apple analysts have pushed back on the specific date and suggested a launch date of early 2024. For example, Ming-Chi Kuo has suggested a time frame of late January or early February, while Bloomberg reporter Mark Gurman has suggested zeroed in February as release month.
Either way, it's clear that the Vision Pro is almost here. Apple has reportedly trained store employees on how to use the device, implying that the company is almost ready to pull the trigger.
In a few weeks we'll see how accurate the Wall Street Insights report is. Regardless of whether it's dated or not, we're undoubtedly on the verge of Apple's most anticipated new product in recent memory.