Warner Music extends its partnership with Tips Industries for another 4 years | Business News – Business Standard

Global record label Warner Music and Indian music company Tips Industry on Friday announced the extension of their partnership for another four years.

After more than three years of collaboration – which allowed the New York-based company to exclusively distribute Tips Music’s more than 13,000 Hindi catalogs since 2020 – it decided to expand further, a joint statement said.

It has been instrumental in growing the company’s Bollywood soundtracks on the international stage, the statement said.

“Through this new deal, Warner Music will now assume commercial and distribution responsibilities for all of Tips Music’s frontline and catalog music across all audio streaming apps, spanning 23 Indian languages ​​and over 30,000 songs,” it added.

Regarding the time frame, Tips Industries said: “It has been extended by 4 years”.

Warner Music will use its global network of experts to promote Tips Music’s artists and songs around the world and open them up to new fans and opportunities.

“Warner Music has been our trusted partner over the years and it has worked very well for both of us,” said Kumar Taurani, Managing Director of Tips Industries.

Alfonso Perez-Soto, President, Emerging Markets, Warner Music, said: “Over the past few years, Warner Music has been able to access Tips Music’s amazing Hindi catalog and provide unique sales support, helping us successfully promote its Bollywood catalogue. soundtracks for a global audience”.

“We can now tap into even more incredible music, and our teams around the world will look to connect Tips Music’s artists and songs with more global fans. At Warner Music, we believe we can be a major force in moving forward growth of Bollywood music popularity all over the world.

First print: March 01, 2024 | 6:17 PM IST