VPN firm lashes out against Big Tech to defend privacy with big pink pipe

A pink pipe of 2.5 meters high from which a thick green slime flows: it is certainly not a spectacle that we often see in our streets. Nevertheless, the eye-catching installation is how a VPN (virtual private network) company decided to welcome the ‘Big Five’ technology companies as they set up shop in Munich, during the grand opening of their brand new office on October 13, 2023.

“Your data is leaking. Protect your online data,” read Surfshark’s message as passersby stopped to take a selfie in front of the flashy tube. With its direct action, the provider wanted to draw attention to the growing need for individuals to take back control of their personal information shared online.