Young supporters of the Indigenous Voice to Parliament have been told they need to get ‘a boomer’ to vote ‘yes’ on referendum day.
In a light-hearted way new short film from Perth-based Berlin Creative Agency, millennials and Gen Z Yes voters are being told to hide their boomer parents’ remotes and change the language settings of their iPads from English to Danish to persuade them to have discussions on the Voice to feed.
“Your uncle, your father, your mother… maybe you live in a house full of no’s, in a house full of closet house no’s,” the ad says.
“If we vote Yes, amazing things can happen. Cathy Freeman: Wins another 10 gold after retirement. Ernie Dingo: 10 more seasons of Getaway after his retirement.
‘Try to cry, try to beg. Say hello mom, hello dad, do you really love me? Because it doesn’t seem like you love me right now.”
Another suggestion in the ad is to “buy your dad a drone” but refuse to hand it over “until they vote.”
“But if they’re good, they can get a drone.”
Similarly, young voters are encouraged to gift their mothers Gold Class movie tickets to see Barbie.
‘If we vote Yes, they can tell their side of the story instead of us. Have you ever let your mother tell one of your jokes?’
Film director Tony Rogers said the purpose of the film was to contrast some of the negative and hurtful discourse about The Voice.
“Only 25 percent of Aussies over the age of 55 are expected to vote ‘Yes’ to the Voice. If we can change the minds of the baby boomers, we can make a big difference to the outcome. Those boomers may not listen to big campaigns, but they may listen to their children,” he said.
And Richard Bernie, director of Berlin Creative, told 6PR Perth that the ad should be interpreted in good humor.
“Whether it’s yes or no, that’s not the point,” he said.
In a light-hearted new short film from Perth-based Berlin Creative, millennials and Gen Z Yes voters are told to hide the remotes from their boomer parents and change their iPads from English to Danish in the language settings to win them over to have discussions about the Voice
Anthony Albanese continues to stand by his belief that Australians will vote Yes to the proposed Indigenous Voice to Parliament when the referendum is held
“I just wanted to help people talk a little bit because everything has gotten a little heated. It’s become a bit much, we just have to turn the heating down a bit.’
As for the name of the film, Groom a Boomer, Mr. Bernie said he and his team wondered if it was going too far.
“That made us all a little nervous,” he said.
“But it was the one we all remembered and we all chuckled, so we thought we’d go with it.”
And strategy director John Linton said: ‘I know there are differing opinions even within my own family. But maybe, just maybe, a little dry humor could resonate.
“If all else fails, I’ll tell my dad, I really, really want this and you’ll be dead soon, so please leave this yes vote as part of your legacy for your grandchildren.”
The short film was produced pro bono and has no ties to the official Yes campaign.
Generation Z and millennials have the strongest support for The Voice of any age group. Polls in Redbridge show that Generation Z is voting as much as 60 percent in favor of the proposal, with millennials around 45 percent.
Meanwhile, 33 percent of Generation X are in favor, dropping to just 28 percent of baby boomers.
But that doesn’t mean young voters are certain. Even the yes vote within these groups is trending downward in the polls as the referendum date approaches.
Yes campaign groups, the Uluru Dialogue and Yes23, have consistently urged young supporters to have conversations with their loved ones about the Vote and why they vote Yes.
Another suggestion in the ad is to ‘buy your dad a drone’ but refuse to hand it over ‘until they vote’
Generation Z and millennials have the greatest support for the Voice of all age groups