Vodafone wants to help British SMEs become more productive than ever before
Vodafone has unveiled a new initiative β ‘Your Business Can’ β designed to help small and medium-sized businesses in the UK become even more productive.
The telecom company’s campaign aims to streamline the process of acquiring digital tools so that small and medium-sized businesses with up to 250 employees can improve productivity and cybersecurity.
‘Your Business Can’ is in response to an internal survey which found that almost half (46%) of UK SMEs believed they could increase profits by making better use of digital tools.
The same research found that two in five (40%) admitted they currently lack the knowledge to get the most out of digital tools, highlighting a clear need for support.
Vodafone’s response is specifically aimed at companies that want to improve flexible working, convenience, control and protection. Offers under the new initiative, which will have its own TV and digital advertising campaigns, include Microsoft 365, Vodafone Business & RingCentral Unified Communications, Vodafone Business Broadband and cyber threat protection from Vodafone Lookout for Business and Trend Micro.
Vodafone Business Brand Marketing and Communications Director Jo Wedlock commented on the simplicity of offering internal and third-party packages directly through Vodafone:
βThis campaign is a testament to our ongoing commitment to ensuring small businesses know and have access to the best solutions to help them unlock untapped profitability, efficiency and productivity in today’s increasingly competitive landscape – all of which can be purchased directly from Vodafone.β
The news comes about a month after the company announced it would set up community hubs to help IT experts set up their own businesses as part of a Vodafone franchise scheme.
More information about Vodafone’s business-oriented products and services can be found on the company’s website.