Viewers ‘stunned’ by tech brand’s emotional pro family Christmas ad: ‘This has me choked up!’

Apple’s new ‘pro-family’ holiday ad has wowed viewers with its emotional message.

The commercial tugs at the heartstrings to promote the hearing aid feature of the new AirPods.

It begins with an unnamed family gathering around a tree on Christmas morning as a daughter excitedly opens a gift in the shape of a guitar.

“I think I know what it is!” she exclaimed excitedly as her father watched.

Viewers hear the rest through the father’s damaged ears, sipping his coffee and looking out the window.

Flashbacks of the little girl are shown over a muted soundtrack – the father, as Apple wants you to know, can’t hear her singing.

That is until he takes his new AirPods out of the box. Her voice crystallizes, the tears flow.

Viewers were stunned by the emotional play, after years of cheerful or trendy Apple ads.

The ad begins with an unnamed family gathering around a tree on Christmas morning as the daughter excitedly opens a gift in the shape of a guitar and begins to play. Her father has difficulty hearing her

‘I’m stunned. Apple just released the biggest parenting ad in the history of American advertising,” Benny Johnson wrote on X. “Try not to cry….”

“Not gonna lie, Apple’s holiday ad choked me up,” dad Jeff McLeod wrote on X.

“I’m not crying, you’re crying,” wrote a woman named Savannah.

A fourth X user wrote: ‘Oh, wow. Yeah, that’s a tearjerker, okay. Congratulations @apple, you got me.”

“If Apple’s new ad doesn’t make you cry, you need to see a therapist,” wrote a fifth.

“Apple hits me right in the feels with a beautiful commercial that I can totally relate to as I wait for my hearing loss to get worse,” wrote a sixth.

Apple’s new Airpods feature a “clinical, over-the-counter hearing aid feature” that the tech company believes will help approximately 1 billion people with “mild to moderate hearing loss.”

With a simple five-minute test, the product can be converted into hearing aids company said.

The improved product also offers hearing protection, such as earplugs.

As he sits with his steaming cup of coffee and his hearing goes in and out, he is drawn into a flashback of his daughter receiving her first guitar as a little girl, a bright smile on her face as she unwrapped the yellow instrument.

After receiving Airpods Pro 2, the father can clearly hear his daughter playing and singing and suddenly the flashbacks come back to him clearly

It wasn’t just the father who was touched by the loving family moment, with many social media users holding back tears

‘For so many of us, sound and the way we hear determine how we connect with the world around us. Yet people with hearing loss wait an average of 10 years before having their hearing tested and fitted for hearing aids,” the company wrote in the ad, directed by Henry-Alex Rubin.

Academy Award winner Paul NJ Ottosson provided the sound design for the commercial.

This isn’t the first time Apple has put disabilities first.

Earlier this year, the company ran an ad calling for sports equality during the Paralympic Games. An advertisement about speech accessibility was also placed in 2023.

The sweet ad was directed by Henry-Alex Rubin (left) and Academy Award winner Paul NJ Ottosson (right) did the sound design