The Victoria’s Secret Fashion Show was scheduled to return in 2023.
The news was first reported by Retail Immersion after the fourth quarter of 2022 of the company earnings call on Friday.
“We will continue to rely on marketing spend to invest in the business, both at the top of the funnel and to support the new version of our fashion show, which will take place later this year,” revealed the CFO. Officer Timothy Johnson.
A company spokesman said People the company is committed to championing women and is ‘always innovating and devising in all spheres of the business to continue to put our customer at the center of everything we do’.
The annual fashion show was a glamorous tradition dating back to 1995.
Return: The Victoria’s Secret Fashion Show will return in 2023, the company announced Friday; Sadie Newman seen in 2018
Cancelled: The company dropped the Victoria’s Secret Angel title in 2019 amid criticism that the brand did not include models of all shapes and backgrounds; the show performed in 2018
The televised runway not only included scantily clad models, but also performances by musical guests, including Bebe Rexha, Halsey, Rita Ora, Kelsea Ballerini, Shawn Mendes and more in the last runway show of 2018.
The company canceled the show and dropped the Victoria’s Secret Angel title in 2019 amid criticism that the brand did not include models of all shapes and backgrounds.
Purchases by women ages 18 to 49 had been declining for several years prior to the move.
A damning article from 2020 in The New York Times it included allegations of misogyny, bullying and harassment by former chief marketing officer Ed Razek.
He also listed concerns about L Brands CEO Leslie Wexner’s longstanding friendship with convicted felon Jeffrey Epstein before his death in jail.
Epstein was awaiting trial on child sex trafficking charges at the time.
The 2022 Hulu documentary, Victoria’s Secret: Angels and Demonshe continued to focus the microscope on the corporate culture of the lingerie brand.
The three-part series included claims of body shaming, misogyny, and discomfort that the PINK line, which was aimed at tweens and teens, made girls feel bad about themselves.
Victoria’s Secret was spun off from the parent company in 2021.
Now he’s looking to reclaim his reputation and position in the lucrative intimate apparel market.
A readout of her Instagram site shows photos of young women of various shapes, sizes, and ethnic backgrounds, including women of color and non-binary women.
Tennis great Naomi Osaka, 25, has also collaborated on a collection of comfortable sleepwear and intimates with the designers.
Multimedia Showcase: The televised runway not only included scantily clad models, but also performances by musical guests, including Bebe Rexha, Halsey, Rita Ora, Kelsea Ballerini, Shawn Mendes and more in the last runway show of 2018.
Inclusion: A readout of her Instagram site shows photos of young women of various shapes, sizes, and ethnic backgrounds, including women of color and non-binary women. Tennis great Naomi Osaka, 25, has also collaborated on a collection of comfortable sleepwear.
Competition: The intimate apparel market has become more competitive, with celebrities like Kim Kardashian and Lizzo launching their own brands. Skims launched in 2019 and Yitty started in April 2022
The Grand Slam champion, who is expecting her first child, said Fashion it was the new commitment to inclusion that led her to join.
“I actually talked to everyone at Victoria’s Secret and saw how inclusive it was… I remember talking to them about how I’ve never seen anyone who looked like me in their stores before.”
“I thought it would be really awesome to change the view,” he said.
Victoria’s Secret has faced competition from famous brands including Lizzo’s Yitty brand, Rihanna’s Savage X Fenty and Kim Kardashian’s Skims.