Stylish: Very.co.uk is run by actress Michelle Keegan
The Barclay brothers have been told to ‘lower their expectations’ as they continue to look for a buyer for Very Group.
The troubled retailer lifted its for-sale sign earlier this year in an effort to tackle its mounting debts.
Brothers Aidan and Howard, who run the Barclays business empire, have agreed to fire the entire company or a stake in it.
The company, which owns Very.co.uk and Littlewoods.com and is run by actress Michelle Keegan, sells clothing, shoes, electronics, furniture and gifts.
The group was previously valued at £4 billion.
But retail analyst Jonathan De Mello said owners should “lower their expectations if they want to attract a private equity buyer.”
He added that it has “generated little interest.” Frasers Group has been mentioned as a possible buyer, as well as retail giants Zalando and Next.