It’s the ultimate compliment, a reflection of your partner’s look – and celebs in love are now increasingly embracing the trend.
The newly engaged couple Rebel Wilson, 43, and her love of clothing designer, Ramona Agruma, 37, prove they are “couple targets,” not only wearing similar styles — but they’ve even been photographed sporting the exact same look.
Photographed during their engagement at Disneyland, California, in February 2023, the duo wore matching pink and white striped sweaters.
And they’re not the only celebrity couples who prefer to dress similar to each other, with Kourtney Kardashian embracing a more gothic style since her marriage to Blink-182 rocker Travis Barker.
The 43-year-old American TV personality has gone from feminine outfits in bright colors and contrasting prints to gothic, grunge garments in dark tones.
Rebel Wilson has found her style since she started dating her fiancé Ramona Agruma, pictured right in a post announcing their engagement last February
Fashion expert Samantha Harman previously told FEMAIL that it’s normal for someone’s style to evolve when they meet a new partner, explaining, “Dressing in a way that suits your partner can happen subconsciously.”
“It’s a way of uniting or showing that we’re right for them. We may not even recognize how our style evolves with each new relationship we have.
“Only 7 percent of our communication is language – the rest is physiology, and when couples match and mirror each other, they develop a rapport, which strengthens their bond and makes them feel closer.”
The personal stylist added, “Our sense of style can change over time as we develop as people — whether we have a partner or not. But in a healthy relationship, the person you’re with brings out the best in you.
“So it could be that some celebs’ style has evolved in their relationships because their partner makes them feel accepted no matter what they wear, which is why they feel confident to try something new or evolve in their style.” .’
Since her whirlwind romance with Travis began in December 2020, Kourtney’s fashion sense has arguably completely changed.
Five years ago, she wasn’t afraid to wear pink dresses on the red carpet, and was often seen in bright hues and printed garments — but fast-forward to more recent times, and Kourtney’s staples include leather, goth lace, and rock band t-shirts
But the TV personality isn’t the only celebrity to change her look after meeting someone new.
Before she met Travis, Kourtney loved bright, flowy dresses for events (pictured left in 2012). Since dating the musician, Kourtney has donned a more rock and roll style (pictured at the Academy Awards on Sunday, right)
In 2013, Sophie sported a much more classic look on the red carpet, left. But with her husband Joe Jonas, she has been more into fashion
Billie Eilish has always had her distinct style, left, and she’s got her boyfriend Jesse Rutherford to match her looks at events (pictured right last November)
Hollywood star Kristen Stewart has come a long way, both career-wise and fashion-wise, since she was thrust into the limelight in the 2000s.
The actress started changing her look in 2014 when she broke up with Twilight co-actor Robert Pattinson and started dating a woman for the first time – her then assistant Alicia Cargile.
Since then, Kirsten has dated singer Soko and musician St. Vincent during which her more masculine appearance continued to develop.
Before Alicia, Kirsten’s wardrobe was seemingly more girly and bright, and the actress chose to wear flashy dresses on the red carpet.
Her look began to adapt to become more grunge as she was seen in ripped denim, baggy sweaters and leather shorts. The actress started wearing short suits on the red carpet and cut her long dark brown locks short.
Today, Kristen is engaged to screenwriter Dylan Meyer and continues to maintain the style she began adopting during her relationship with Alicia – but her hair is long again.
At the start of her career, Kristen Stewart rocked feminine mini dresses, pictured left in 2011. Now she loves wearing matching fabrics with her fiancé Dylan Meyer, right
Hailey Bieber has been turning heads since becoming one of the big names in 2020s fashion. With her husband Justin, she puts on more casual clothes
Ben Affleck arguably looked a bit scruffy before he started dating JLo again, leaving in 2020. Pictured together in August 2021 after they resumed their love story
Other stars who have also adopted their partner’s style include Hailey Bieber, who has opted for a grungier style since marrying Justin, and Sophie Turner, who has developed a more adventurous fashion sense since meeting Joe Jonas .
While model Hailey Beiber hasn’t completely given up on her polished style, she tends to look better for solo outings, but mimics her husband Justin’s more grunge style when they’re together.
Celebrity stylist Rochelle White previously told Femail that the couple (dubbed Jailey by their loyal fans) are most likely to wear similar outfits when they’re together to present a “united front” and exemplify the “Bieber brand.”
Rochelle said, “I’d say Hailey mirrors Justin’s style when they’re together because they just have an unspoken bond and similar fashion skills.
“As a couple, I think they know they are a ‘brand,’ the Bieber brand, and that people draw inspiration from their fashion choices.
“They’re not like most couples who want to make a statement and look a certain way when seen outside and that calm, casual feel appeals to many.”
The stylist added that Hailey likes to “mix up” her fashion and keep it fresh, using it to “express how she feels and what she could do.”
“When she’s with her husband Justin, she dresses in a more fun and relaxed way,” Rochelle said. “They have a very chilled relationship from what we see on social media and their couple clothes reflect that.”