Unstoppable domains have joined Global Block to help protect brands in blockchain domains.
GlobalBlock is a service launched by the Brand Safety Alliance that helps companies protect their brand in a centralized way through multiple extensions at the registry level.
Domain name blocking was developed for traditional domain names to prevent malicious actors from using these names for fraudulent purposes, such as brand impersonation, copyright infringement or IP hijacking. These capabilities are now also available for all 20 Unstoppable Domains web extensions and partner extensions, including but not limited to .nft, .crypto, .x, .dao, .888, .polygon, .blockchain, .kresus, .klever, .hi , .anime and .manga.
Tony Kirsch, Commercial Director of Brand Safety Alliance, commented: “By integrating Unstoppable Domains into the GlobalBlock service, we are not only extending our protective measures to the forefront of technology, but also providing a broader solution to help brand owners stay online. help protect.”
Brands must be proactive to protect themselves
We looked at the .x extensions available for some of the world’s biggest brands and while most of them were protected, some of the lesser known brands (but still big) were still available for purchase. We reached out to Unstoppable Domains to ask what more brands can do to protect themselves and specifically about an unprotected brand we found.
Sandy Carter, COO and Head of Business Development at Unstoppable Domains told Tech Radar Pro: “First, there are two methods of protecting domains. The first is through the Global Blocking program, which companies can apply for. This program effectively blocks a company’s IP address across hundreds of TLDs in both the web2 and web3 spaces. Additionally, at Unstoppable we proactively protect many notable brands, trademarked terms, and the names of prominent individuals. We also block the names of companies that contact us directly. However, it is essential to know that while we can block our domains, here at Unstoppable we cannot block .eth or .com domains.
As for (redacted), they did not register for global blocking or contact us to protect their names. Despite being an important brand worthy of protection, cases are slipping through because companies have not applied for a global block or approached us directly to protect their names. While we strive to provide preventive protection for major brands, occasional mistakes occur in cases where companies have not contacted us for protection. We have now added protection to ‘(redacted)’, but this is only for Unstoppable Domains.”
It’s great that companies like Unstoppable Domains are trying to protect brands, but there are more and more extensions between traditional domains and blockchain domains, so unless brands are proactive, they may have less control over their names.
In a article Dominic Walsh, associate of the intellectual property team, wrote in LexisNexis: “Brands should consider buying blockchain domains from a defensive perspective. It will likely be cheaper in the long run to acquire these domains now than to buy them from third parties in the future.”
Registering with GlobalBlock is not free and neither is purchasing more domains. The partnership between Unstoppable Domains and GlobalBlock is welcome, but still means brands must proactively protect themselves in this new space and at a cost.