Ulrika Jonsson labels Holly Willoughby and Phillip Schofield’s ‘feud’ a ‘war of egos’ and says they have ‘forgotten’ their audience
Ulrika Jonsson has said that Holly Willoughby and Phillip Schofield have ‘forgotten’ their audience due to their ‘war of egos’ amid the presenting duo’s ongoing feud.
It comes after it was reported that This Morning’s co-hosts are ‘not as close as they once were’ and barely speak off-camera now.
Dig into the drama in her column for The sunUlrika, 55, criticized daytime TV’s “narcissism, vanity and hierarchy” as she wondered if this is the end of the road for Holly and Phil.
The former model said: “Daytime TV is a vibrant, narcissistic melting pot of ego, vanity, hierarchy and domination, not to mention the bevy of managers and agents backstage ready to compete for the best results of their clients. .
“However, for the devoted followers of the show, I suspect this war of the egos is a great grief.”
Thoughts: Ulrika Jonsson, 55, said Holly Willoughby and Phillip Schofield have ‘forgotten’ their audience due to their ‘war of egos’ amid the presenting duo’s ongoing feud (pictured in January)
Drama: It comes after it was reported that This Morning’s co-hosts are ‘not as close as they once were’ and are now barely speaking off-camera (pictured in February)
Ulrika continued, “Many will be sad if this is the end of an era – others may say it’s just the end of a mistake.”
Holly’s so-called feud with her old boyfriend Phillip reportedly started three years ago, after she cut ties with their talent agencies.
But as the drama continues with no sign of the presenters resigning, it has been revealed that the split may have started three years ago, when Holly began to “quietly distance herself” from her old boyfriend.
It is also thought that Phillip was annoyed when Holly got a job filling in for Ant McPartlin as host of I’m A Celebrity Get Me Out Of Here! in 2018.
Holly and Phillip, 61, plan to take a week off for the break before returning to the program on Monday, June 5, according to The sun.
The Daily Mail has also exclusively revealed that Holly has now drafted Alison Hammond as Philip’s replacement – and ITV thought they would agree.
The now strained relationship between the pair reportedly first started through their celebrity talent management agencies.
The co-stars were once part of the same management – YMU Group – before Holly split from them to start her own agency Roxy Management.
Oh no! Tackling the drama in her column for The Sun, Ulrika, 55, slammed daytime TV’s ‘narcissism, vanity and hierarchy’ as she wondered if this is the end of the road for Holly and Phil
However, her relationship with her old management became fraught when they became embroiled in a legal battle over her future earnings.
The case was settled out of court, with Holly making £1 million off them.
Phillip, on the other hand, has chosen to stay with them and is even a shareholder, starting a series of divisions between the two.
MailOnline has contacted representatives for Holly Willoughby and Phillip Schofield for comment.