According to online freelancer marketplace Fiverr, UK businesses are increasingly relying on external support to boost their digital presence, with TikTok quickly becoming a buzzword for people looking to stay informed.
The company’s Spring 2024 Business Trends Index, which analyzed millions of queries from Fiverr, found that demand for digital services increased the most over the past six months, with TikTok leading the way for many businesses, especially among e-commerce companies.
The figures also showed that Manchester had become the leading city in terms of the number of freelancers, followed by Southampton and Coventry. Manchester also proved to be the most lucrative city for freelancers outside of London, while Leeds and Birmingham also proved to be good cities for freelancers.
Freelancers are helping UK businesses get to grips with TikTok
Searches for ‘TikTok Video Ads’ topped the growth charts for those looking to strengthen their digital presence, with a 150% increase in searches, while ‘TikTok Shop’ saw a significant 520% increase in retail searches .
Bukki Adedapo, UK Country Manager for Fiverr, commented: “In the UK we have seen a significant spike in businesses looking to grow their digital footprint through social media platforms, particularly TikTok. While social media marketing is nothing new, it is notable that platforms that started as entertainment tools have evolved into marketplaces where companies sell products directly to customers while trying to maximize their online presence.”
TikTok-related services also saw significant growth in other countries analyzed by Fiverr, including France, Italy and Israel.
In addition to TikTok-related searches, Fiverr customers have also searched for user-generated content, Facebook ad campaigns, and website SEO. Fiverr says these searches suggest UK businesses are focusing on improving branding and online presence, and freelance creatives are helping them stay ahead of trends.
In addition to shedding light on emerging trends and the importance of TikTok in today’s online landscape, Fiverr’s research has also revealed the essential role of freelancers in shaping digital strategies for businesses, providing a cost-effective and time-saving way to leverage digital tackle challenges.