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‘TwitterX ran so GreX could run’: Brands like Greggs and ITVX mercilessly mock Twitter over name change
- Elon Musk has officially ditched the bird logo and rebranded Twitter as X
- Several brands, including Greggs and ITVX, wasted no time mocking Twitter
Twitter made headlines again today, after Elon Musk announced he had officially ditched the bird logo and rebranded Twitter as X.
Several confused users have criticized the decision, with one tweeting, “Can someone tell this guy to leave Twitter alone?”
Now it seems that even big brands are jumping on the mocking bandwagon.
ITV’s streaming service, ITVX, tweeted that it “has had an emergency rebrand” and posted a photo of its logo with the Twitter bird instead of the X.
Greggs also joined in, joking that it’s now called ‘GreX’.
Major brands are jumping on the mocking bandwagon, with Greggs posting a photo of an X with one of his sausage rolls, quipping, ‘TwitterX ran so GreX could run’
ITV’s streaming service ITVX tweeted that it has “had an emergency rebrand” and posted a photo of its logo with the Twitter bird instead of the X
News of the rebrand was confirmed by Twitter CEO Linda Yaccarino, who tweeted a photo of the company’s new logo, writing, “X is here! Let’s do this.’
Musk also changed his own profile picture to the new logo and changed his bio to “X.com,” which now redirects to twitter.com.
In addition, Twitter’s own account has changed its name to X, along with the new logo as a profile picture.
Several brands have wasted no time mocking Twitter, with ITVX posting two tweets this morning.
In the first, it juxtaposed photos of its own X logo and Musk’s new logo, captioning, “Who wore it best?”
Soon after, it posted a photo of its logo with the Twitter bird instead of the X, saying, “We’ve had an emergency rebrand.”
Greggs didn’t miss a trick either, posting a photo of an X with one of his sausage rolls and joking, “TwitterX ran so GreX could run.”
Meanwhile, Channel 4 joined in the spot, sharing a tweet about the name change with the caption, “People are still calling our streaming service 4OD so good luck.”
To clarify, Channel 4’s streaming service was called 4OD until 2015, when it was rebranded as All4. It’s now just called Channel 4.
Several brands have wasted no time mocking Twitter, with ITVX posting two tweets this morning. In the first, it juxtaposed photos of its own X logo and Musk’s new logo, captioning, “Who wore it best?”
Channel 4 joined in the spot, sharing a tweet about the name change with the caption: ‘People are still calling our streaming service 4OD so good luck’
Apart from these brands, several confused users have taken to the platform to question the name change.
‘Wtf is X???? Can someone tell this man to leave twitter alone?’ a user wrote.
“Wait… Twitter is actually changing to ‘X’???? I don’t understand how that makes sense. for what????’ another wrote.
One added, “Elon must be having another midlife crisis. Does he think this makes him cool and edgy??? Does he think this will make smart people pay for things that are FREE? Goodbye Twitter, Elon Musk was the worst thing that could happen to this useful and sometimes fun platform.”
And another joked: ‘Goodbye twitter then I guess. Is it just me or does the new name & logo ‘X’ look/sound like a gay sex club or porn studio or something?’