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Elon’s Twitter Blue revolution begins: Social media giant begins rolling out a $7.99 verification badge plan that allows users to see fewer ads and post longer videos
- Twitter has officially kicked off the launch of Twitter Blue, a new subscription-based system that allows users to pay $7.99 per month for a verified check.
- Subscribers will also see fewer ads that are more relevant to them and can upload longer videos
- It will also provide subscribers with a priority ranking for ‘quality content’ meaning it will increase subscriber visibility in replies, mentions and reach
- The rollout comes after about 3,700 of Twitter’s 7,500 employees were laid off by new boss Elon Musk
Twitter has officially kicked off with the launch of Twitter Blue, a new subscription-based system proposed by new boss Elon Musk that allows users to pay $7.99 per month for a verified checkmark next to their username, along with features such as fewer ads and longer videos. .
An in-app iOS notification Saturday revealed the features that will be available to Twitter Blue subscribers, including seeing half the ads a normal user would see and the ability to upload longer videos of up to 10 minutes.
The service is currently available in the US, Canada, Australia, New Zealand and the UK to begin with, but Musk has indicated that it will be available globally soon.
Once we confirm that it works well in the first set of countries and we have done the translation work, it will be rolled out globally,” Musk tweeted on Saturday.
The announcement also indicates that Twitter Blue users will see ads that are “twice as relevant.”
Musk tweeted that Twitter Blue will be “an absolute game changer for combating mis/disinformation on a large scale.”
Twitter has officially kicked off with the launch of Twitter Blue, which charges users $7.99 per month for a verified check and allows them to upload longer videos and see fewer ads.
The rollout comes after about 3,700 of Twitter’s 7,500 employees were laid off by new boss Elon Musk
Twitter Blue also offers subscribers a priority ranking for ‘quality content’ meaning it will increase subscriber visibility in replies, mentions and reach
It will also provide subscribers with a priority ranking for “quality content,” meaning it will increase subscriber visibility in replies, mentions, and reach.
According to the company, this will “reduce the visibility of scams, spam and bots.”
Musk also said he believes “far too many old ‘verified’ checkmarks have been handed out” and said he doesn’t consider previously verified users to be truly verified.
The rollout comes after about 3,700 of Twitter’s 7,500 employees were emailed-fired — a decision Musk defended by saying he had “no choice” because the company was losing $4 million a day.
He has fired a number of executives, and reports indicate the layoffs have fired targeted teams in the sales, trust and security, marketing, product, engineering and legal departments.
Entire sections of the company have also been cut, including Twitter’s human rights team and its “ethics AI” team.
Tesla’s CEO has long said Twitter’s workforce was bloated and instructed executives to ask employees where the company could save $500 million a year.
He paid $44 billion for the company, which lost $221 million in the past fiscal year.
Twitter co-founder Jack Dorsey took to the platform on Saturday and apologized after the layoffs at current and ex-employees.
In his first tweet about the acquisition, Dorsey said he was sorry the company was growing “too fast” and stated that Twitter employees “always find a way, no matter how difficult the moment.”
The co-founder rolled over his 18 million shares into the company’s Elon Musk era rather than making a payout. His shares correspond to an approximately 2.4 percent stake in the company.
This means he will be one of Twitter’s largest investors in the company, contributing roughly $1 billion to Musk’s $44 billion purchase.