Twitch has announced that it will increase the price of channel subscriptions for the first time next month.
In a detailed blog post published on February 20, Twitch revealed that starting March 28, it will update the costs of Tier 1 subscriptions and gift subs on its website in the United Kingdom, Canada and Australia, as well as all three tiers of subscription and gif sub prices in Turkey . You can view the price changes below.
“Twitch streamers rely on our monetization tools to achieve their goals and build their communities,” Twitch explains. “Subscriptions are one of the biggest ways viewers support their favorite channels. We have not increased prices for channel subs since their inception, and many markets have reduced prices in 2021.
This year, we are updating prices in several countries to ensure streamers’ revenues keep pace with rising costs and reflect local currency fluctuations.”
Twitch added that existing subscriptions will automatically renew at the new price, and subscribers will be notified of the upcoming change via email. It says it has no plans to change the price of Tier 2 or Tier 3 subscriptions or gift subs in Australia, Canada or the UK.
“Subscriptions are one of the most reliable ways viewers can support the streamers they love,” Twitch said. “We are increasing subscription prices to generate more revenue for our streamers and make streaming more sustainable for them.”
The company added that the price increase will also allow streamers to earn more per subscription and that it expects more price changes for other countries to happen sometime this year.
Level 1
United Kingdom
Current price – £3.99
New price – £4.99
Australia
Current price – €7.99
New price – €8.99
Canada
Current price – €6.99
New price – €7.99
Turkey
Level 1:
Current price – TRY9.90
New price – TRY 43.90
Level 2:
Current price – TRY 19.99
New price – TRY 87.90
Level 3:
Current price – TRY49.99
New price – TRY 215.90
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