Troy Aikman promotes his beer as he attempts to reject Bud Light after Dylan Mulvaney’s mess
NFL legend Troy Aikman is shot for refusing Bud Light after Dylan Mulvaney’s disastrous marketing campaign as the ex-Cowboys QB promotes his ‘no hidden agenda’ beer
- The Pro Football Hall of Fame quarterback promoted his beer in a Twitter video
- Troy Aikman highlighted the difference between his product and Bud Light
- DailyMail.com provides all the latest international sports news
Pro Football Hall of Famer Troy Aikman mocked Bud Light while promoting his own light beer product.
The Anheuser-Busch brand has suffered serious damage — both fiscally and reputationally — after using transgender woman Dylan Mulvaney in a recent marketing campaign.
Aikman posted a video to Twitter this week ostensibly targeting the declining beer brand — so much so that it’s now being given away for free.
“AUTHENTICITY IS IMPORTANT,” Aikman wrote alongside the video. ‘Lately there has been a lot of talk about beer companies and not nearly enough about what really matters: the beer itself.
“Some brands take shortcuts to win over consumers. We are committed to producing a first-class product. No hidden agenda. No distractions.” Simply put, it’s ‘just great f****** beer’, according to Aikman.
Since April 1, when Mulvaney placed the ad with Bud Light, the company has been on a steady decline, with its market value dropping by a whopping $15.7 billion during that time.
That’s what the Monday Night Football commentator said TMZ sports its beer won’t be politicized or visibly agenda-driven like Anheuser-Busch, Miller Lite and others.
“I think there are a lot of companies that want to tell everyone who they are or what they’re about, and they’re not focused on the product itself,” he said.
“We wanted to get the message out when you’re tired of all the big company views and you just want a company that’s focused on what they’re doing.”
Anheuser-Busch has seen its market capitalization drop $15.7 billion since the disastrous campaign with Mulvaney began April 1.
In the final battle to return to the good graces of customers, Bud Light unveiled a new promotion online called the US Budweiser Family Memorial Day Rebate.
The rebate promises an amount “equal to the purchase price of one pack of 15 or larger, up to $15” of Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55 paid through Anheuser-Busch Digital Prepaid Mastercard.
The Mulvaney deal came after the brand’s ousted marketing chief, Alissa Heinerscheid, said she planned to update the “fratty” and “out of touch” branding.
Instead, amid public outcry, Heinerscheid took a sudden leave of absence before finally being replaced
AUTHENTICITY IS IMPORTANT. Lately there has been a lot of talk about beer companies and not nearly enough about what really matters: the beer itself. Some brands take shortcuts to win over consumers. We are committed to producing a first-class product. No hidden agenda.¿ pic.twitter.com/uQkzphUxJF
— Troy Aikman (@TroyAikman) May 23, 2023
Troy Aikman, pictured here in September 2021, has often expressed his views with great candor
Aikman’s beer ad echoes some of his more provocative comments he’s made as an NFL analyst.
The former Cowboys quarterback once urged the league to “take off the dresses,” arguing that the NFL has softened a traditionally violent game.
“I hope the competition committee looks at this in the next set of meetings and, you know, we take the dresses off,” Aikman said after a questionable phone call in October.
Following the social media hysteria, Aikman apologized for the comments, calling them “stupid comments.”