The secret to plumper, fuller lips in seconds: Famed brand Trinny London launches new super hydrating lipsticks that lock in moisture for 24 hours

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One of the world’s most sought-after beauty brands has made waves with a groundbreaking new lipstick that doubles as makeup and an instant hydration booster.

Trinny Londonthe globally beloved brainchild of fashion and skincare guru Trinny Woodall, has kept the launch of its first-ever lipstick collection under wraps, despite fans of all ages clamoring for clues over the past 12 months.

And now the Just happy Now that the product is finally on the market, we can safely say that the wait was worth it.

The 11-piece line features super-flattering shades that claim to transform your lips in seconds, leaving them plumper, shinier and effortlessly hydrated for up to 24 hours.

True to the brand’s nourishing and skin-caring focus, the lipsticks also contain highly beneficial ingredients that renew the lips from within.

Examples include hyaluronic acid, nourishing oils and plumping peptides that create a ‘lip balm’ effect and literally work wonders on tired, chapped lips.

“I’m so excited to share our very first lipstick,” Woodall enthused.

Just happy contains a range of 11 ‘flattering’ lipstick shades – from versatile nudes to deep shades

‘When Just happy was in development, my mission was to create something super powerful, a formula that we would all want to use every day.

“This is lipstick reinvented.”

92 percent of those who performed the experiment Just happy praised the lipsticks for delivering deep hydration, shine and colour in one go, with 91 percent agreeing the formula provided long-lasting comfort*.

True to the brand’s nourishing and ‘skin-friendly’ focus, the lipsticks are also made with incredibly beneficial ingredients that renew lips from within

The science behind it is that the restorative biomimetic peptides plump the lips over time, helping to firm and increase volume.

The added moringa and maracuja oils ensure that moisture is retained in the lips, preventing them from becoming dry and chapped.

The price is $49 and each shade has its own name, just like all other Trinny London products.

This includes, among other things, Charlotte (light nude pink), Marta (soft pinkish nude color), Mitra (soft nude brown), Valerie (coral pink), Holly (fresh muted orange), Faustine (deep fuchsia pink) and Eden (deep berry).

According to Woodall, these shades are designed to “express how we feel.” She doesn’t believe in “one color fits all.”

“On days when we need a little softness, a delicate pink can lift our spirits. And when we’re ready to take on our most daring and dynamic path, nothing beats the power of a deep berry,” Woodall explains.

Fans of the brand can’t wait to get their hands on the ‘gorgeous’ new lipsticks, with one even claiming it’s the ‘ultimate upgrade’.

Many pointed out that new ‘beautiful’ creations are the next step up from the best-selling Lip2Cheekwhich come in small pots.

“That’s a big change, from pots to sticks. Awesome,” said one, while another added, “Love that you have lipsticks now.”

Woodall says these shades are designed to ‘express how we feel’; she doesn’t believe in ‘one colour fits all’

Many pointed out that the new ‘beautiful’ creations are a next step up from the best-selling Lip2Cheek, which come in small pots

Woodall founded Trinny London in 2017 at her kitchen table with one goal: to give everyone the tools they need to feel their best.

The beauty brand – loved by celebrities, makeup artists and beauty enthusiasts worldwide – is known for its best-selling items including the BBF SPF30 Cream ($75), Eye2Eye eyeshadow ($34), BFF Eye Serum Concealer ($50) and BFF De-Stress Tinted Serum ($75).

*The Just Joyous user trial was conducted over 28 days among 170 people