Optimistic: Waitrose boss James Bailey (pictured) said ‘people are starting to feel a little more confident about their finances’
Waitrose’s chief executive said customers are buying more ‘treats’ as the cost of living falls.
James Bailey, the company’s chief executive, said: ‘People are starting to feel a little more confident about their finances.’
“Customers are starting to go back into some of the premium categories – they’re buying more brands, more treats,” he added. But Bailey said shoppers are “still looking for a bargain,” with spending on promotions increasing.
His comments came after supermarket prices fell for the first time in almost three years – down 0.3 percent from 12 months earlier.
The decline was driven by non-food products – clothing, furniture and electronics – which fell by 1.5 percent year-on-year.
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