Country music’s Travis Tritt, 60, announced on Twitter that he would be removing Anheuser-Beusch products from his music tour’s hospitality rider following the backlash the company received after beer giant Bud Light celebrated polarizing trans activist Dylan Mulvaney in a new promotion.
“I will remove all Anheuser-Busch products from my tour hospitality rider. I know a lot of other artists doing the same thing,” Tritt wrote on Twitter Wednesday night.
Anheuser-Busch products include Budweiser, Stella Artois, Corona, Michelob Light, Rolling Rock, Busch and more.
Shortly afterward, the multi-platinum selling artist wrote a follow-up tweet featuring a photo from Ru Paul’s Drag Race show along with Jack Daniel’s whiskey.
“All Jack Daniels drinkers should take note,” he wrote.
Country music’s Travis Tritt, 60, announced on Twitter that he would be removing Anheuser-Beusch products from his music tour’s hospitality rider
It comes after a backlash the company received after beer giant Bud Light celebrated polarizing trans activist Dylan Mulvaney in a new promotion
His next show is scheduled for April 14 in Hinton, Oklahoma.
He is the latest in a string of popular artists who have vocally opposed the controversial promotion of Bud Light, a celebration of Mulvaney’s “365 Days of Girlhood.”
On Monday, singer Kid Rock used a set of Bud Light cases for target practice and shared a video on social media of him using a rifle on their products.
In the video, Rock yelled at the camera, “F—Bud Light and f—Anheuser-Busch!”
The video went viral soon after.
It comes when Mulvaney, a trans woman, unveiled her “365 Days of Girlhood” campaign this weekend, saying the beer company had sent out packs of Bud Light with her face on it.
Mulvaney, who identifies as female, announced the partnership Saturday as part of the beer company’s promotional event for the NCAA March Madness tournament
The trans activist said on Instagram that the cans were her “most prized possession.”
She also released a video of her drinking a Bud Light beer in a bathtub.
However, while some have called for a boycott of Bud Light, others have praised Anheuser-Beusch for stimulating discussion about trans representation and inclusion.
“I think it’s a win for Bud Light and I think it was a win for other brands,” Bryan Kramer, an award-winning influencer and brand marketing guru, told Fox News Digital.
He added, “It can become the template, if you will, for what we do to move forward for this marginalized community and others. The real thing here is that this is about inclusion and diversity and inclusion, and diversity as a whole is not propaganda. It is an essential part of our society.’
In the past, Mulvaney has been accused of being “woman-faced” by some feminists, who claim she plays the role of a woman she likes without the misogyny that women face on a daily basis.
She is best known on TikTok for the “days of girlhood” series, which has 10.8 million followers, in which she discusses things she feels are “accessible” to her as a trans woman.
They include finding love, being an artist, starting a family and being a mother.
She has made hundreds of thousands of dollars, gained allies in the White House and made her way into the world of Hollywood celebrity.
Mulvaney’s rise among social media influencers became evident last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her “365th day of authentic living.”
She had already met President Joe Biden at the White House in October.
Recently, the transposter girl revealed how her personal relationships have fallen apart, that she’s struggling to get a date — and that she still needs to be kissed “like a girl.”
Gareth Boyd, Marketing & PR Director at Forte Analytica, said that while he can understand where the decision came from, it’s “not the right way to go about it.”
Speaking to DailyMail.com, he said, “I really can’t understand their approach to this because their core audience just can’t relate to it.
“There’s no point in cutting off your core audience in the hopes of attracting a completely new audience that hasn’t been exposed before.
“Most American families are exposed to their dad drinking the beer, or other relatives, but it’s never been seen as the cool beer.
“In terms of what they did this year was good, with the Superbowl, but now they’ve done something really good and set it on fire.
“Kid Rock is the flagship of Bud Light, and for someone like him to come out and shoot cans, that says a lot about the reaction of their key customers.
‘People pouring beer down the sink says a lot about how little they felt about this campaign.
“Had we worked with them, we would never have recommended it.
“While I can understand why they thought it would be a good idea to do something explosive, it led to a huge backlash.”