Travis Kelce ‘files five new trademarks’ amid fledgling romance with Taylor Swift
Kansas City Chiefs star Travis Kelce has filed for five new trademarks amid his blossoming romance with Taylor Swift, according to a report.
The 34-year-old Super Bowl-winning tight end has filed to trademark phrases including his own name, according to the newspaper. trademark attorney Josh Gerben.
In addition to his name, the NFL player reportedly also wants to trademark his Instagram name “Killlatrav,” his signature catchphrase “Alright Nah,” a reference to his jersey number “Flight 87” and “Kelce’s Krunch.”
It is said that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even breakfast cereal.
The ‘Killatrav’ application states that the intended purpose is for jewellery, including label pins.
Kansas City Chiefs star Travis Kelce has filed for five new trademarks, according to a report
The move comes amid his high-profile relationship with pop star Taylor Swift (right)
Among the new signings is “Kelce Krunch,” the name of the tight end’s limited-edition cereal
Both his social media handle and the slogan “Alright Nah” were known and associated with Kelce by NFL fans, with the latter popularized by his frequent use of it during his “New Heights” podcast with his brother, Philadelphia Eagles center Jason Kelce.
Kelce launched his limited-edition ‘Kelce Krunch’ cereal last year after signing a multi-year endorsement deal with supermarket chain Hy-Vee in 2021, with a portion of the proceeds going to his foundation.
The eventual trademark ‘Flight 87′ is a nod to his jersey number, which also appears in Kelce’s other endeavors, including his ’87 & Running’ foundation. The filing also states that the intended purpose is jewelry.
All five trademark applications were filed on October 30 and are awaiting examination.
The apparent new business ventures come after his new high-profile relationship with pop star Swift, 33, rocked the NFL — and the world.
The couple’s budding romance dominated headlines last month after the Love Story singer started cheering on her football boyfriend at Chiefs games.
The 12-time Grammy Award winner has been spotted supporting her boyfriend from the stands during four of his games this season, sometimes sitting next to his mother, Donna, and father, Ed.
She made her first appearance at Arrowhead for the Week 3 defeat of the reigning Super Bowl champions the Chicago Bears before heading to MetLife Stadium with her famous entourage of Blake Lively, Ryan Reynolds and Hugh Jackman to watch the Chiefs narrowly beat the New York Times. York Jets.
Taylor and Travis’ whirlwind romance has rocked the NFL and dominated headlines
The pop princess has attended four Kansas City games this season to cheer on her boyfriend
The pop superstar has since cemented her new “WAG” status by creating a celebratory handshake with Chiefs quarterback Patrick Mahomes’ wife, Brittney, which they pulled out during the Oct. 22 game against the Chargers after also watching as her friend and co. triumphed over division rivals, the Denver Broncos, on October 12.
However, Swift didn’t show her face in the rematch against the Broncos on Sunday and the Chiefs, who were riding a six-game winning streak, lost in her absence on a frigid day in the Mile High City.
Swift is unlikely to attend any more Chiefs games before hitting the road again for her Eras Tour.
Kansas City faces the Miami Dolphins in Germany this Sunday, while Swift returns to her blockbuster international tour on November 9 in Buenos Aires, Argentina.
Over his lifetime as a professional football player, Kelce has earned a total of $77.03 million from his various contracts with the Chiefs. Spotrac.
And the two-time Super Bowl winner has proven to be quite the entrepreneur off the field as well.
Kelce not only has the successful New Heights podcast with Eagles center and brother Jason, but he has significantly expanded his repertoire.
The Ohio native has his own clothing line, Tru Kolors, a nod to his initials. According to the website, it is a sportswear brand inspired by vintage clothing.
The singer has been spotted in a suite with Brittney, the wife of quarterback Patrick Mahomes
Kelce is now looking forward to a series of matches without his girlfriend Taylor Swift present
“I like to show who I am through what I wear,” Kelce says on the site. ‘I think colors are a unique way to connect people and a great way to express yourself.’
Kelce also hosted his own music festival the week of the 2023 Draft, also held in Kansas City.
The “Kelce Jam” festival included performances by Rick Ross, Machine Gun Kelly, and of course, a Kelce beer from a replica Lombardi Trophy.
He also enjoyed the spotlight during the offseason, hosting Saturday Night Live after the Chiefs’ victory in Super Bowl LVII.
He was the 35th athlete to present SNL, behind the likes of Charles Barkley, Dwayne “The Rock” Johnson and Peyton Manning.