It’s been a huge year for Kmart, with global TikTok trends seeing ‘must-try’ clothes, homewares and beauty buys flying off the shelves across the country.
And while most assume the 2024 bestseller would fall under one of those categories, the winning purchase is in fact a toy.
The 50c Bubble Mega Wand has been officially named the number one product of the year by the department store, with millions of small gadgets sold across Australia.
The 120ml toy was huge on social media this year, with parents calling the cheap item a ‘game-changer’ and an ‘epic hack’ for their families.
“It will keep the kids busy for hours,” they enthused, “it’s the most affordable time killer ever, it’s like magic.”
Available in three colours. The bubble wands are a favorite for birthday gifts, friends and themed events, proving that there really is nothing like good old fashioned fun.
‘These are the best I’ve bought. They have a bit of a chemical smell, but it’s not as bad as Chemist Warehouse. Liquid is also thicker and lasts a long time,” one mother wrote.
“My son got these for a birthday and they were so good I ordered a whole bunch of them,” said another. ‘Definitely a good buy, very affordable.’
The 50c Bubble Mega Wand has been officially named the department store’s number one product of the year, with millions of small gadgets sold across Australia
This year, a toy also followed closely behind the bubble blower: the $2 Hot Wheels Car
This year, a toy followed right behind the bubble wand: the $2 Hot Wheels car.
These little collectibles have proven to be as iconic now as ever and are also a major talking point about TikTok account parenting.
However, that’s it for the toy with the third top item a $49 21L microwave. The impossibly cheap device has received thousands of five-star reviews since its launch, with many agreeing that it’s the ultimate cost-of-living solution.
‘All the boxes ticked…does everything I need. Great price and good quality,” reads a recent review.
Rounding out the list is – as expected – the famous brand $59 3.75 liter air fryer.
The bargain has a near-perfect average rating of 4.9 stars, with standout features including an LED function panel with eight preset functions and a digital display.
Other top buys for 2024 included the old favorite $59 Foldable Beach Trolley and a $7.50 Cordless 1.7 liter kettle.
While the former has risen in price by $10 since its debut in 2017, the handy beach gadget has been a staple in parents’ gear all summer season.
That’s it for the toys, though, with the third top item being a $49 21-quart microwave
Rounding out the list – as expected – is the famous $59 3.75 liter air fryer
Other top buys for 2024 included the old favorite $59 folding beach trolley. While the former has risen in price by $10 since its debut in 2017, the handy beach gadget has been a staple in parents’ kit all summer season.
Not only are they ideal for storing toys, towels and shoes, but they can also be used to cart tired children to and from the sand. It is also the perfect shopping cart.
Kmart has continued to rise in popularity this year, with the store continually receiving praise for high-quality items at almost unbelievable prices.
Key moments this year included the Black Friday Sale, which saw Kmart bring in major limited edition items such as a Pilates Reformer machine, and the viral Christmas range.