Top 5 TikTok Marketing Trends That Are Worth Try in 2023

By Mr Sam On Jun 5, 2023

What’s trending on TikTok? Excited to know the latest trends that you could try in 2023? If yes, get ready to explore this article. We covered a few of the important trends that could help businesses and marketers get their brand before the targeted audience. Even though TikTok is the newest kid in the social media block, it stands out with an edgy vibe with its short-form video formats and interactive features.

There is no doubt that TikTok owns the hearts of Gen Z and Millennials with the passing craziest trends. As this platform is widely used by 1 billion people all over the world, brands understand its importance and have started to make a presence on this platform. However, as it’s the trending platform to win the customer’s heart, keeping an eye on trends is essential. Only the content upon trends will catch the immediate viewer’s attention. It is also crystal clear that to make your content stand out, and it’s best to head on TikViral and successfully start building a presence. So, to dominate on the platform, recognize the new TikTok trends and make your marketing efforts move forward.

Let’s find out the trends to hit the right mark to position your brand in 2023!

#1 Create Entertaining Content to Spark Joy

TikTok is the most famous entertaining platform right now, so as a business, make sure that your content is short, engaging, fun, and entertaining. It makes your content more appealing and gains more user traction. TikTok is the space to enjoy, so it is best to create lighthearted content that fits your brand’s style. According to the studies, TikTok is the platform for joy. There are more well-being life hacks, self-care ideas, and more that are helpful to drive quick results. So if you plan to promote your brand, find out how to entertain your audience and keep them engaged. You can speed up your content discovery using the trending sounds on your videos.

#2 Brands Collaborate With TikTok Influencers

The popularity of TikTok has grown tremendously, and you have to understand that it has now become the best advertising platform. Now, with the rise of the platform, more sizable communities are there to promote the brand. With time, a sizable number of brands are promoting their product on this platform to target Gen Z and Millennials.

Seeing the TikTok user base numbers, you will get excited that the number of influencers is also increasing on the platform. You probably know that TikTok was first well-familiar for making entertaining videos. Now, you will explore the plenty of promotional videos that brands share on the platform to enhance their exposure.

Even more and more brands getting partners with influencers right now to sell their products have become one of the famous trends. Interestingly, influencers know how to grow your brand, and even they buy real tiktok views to reach your target customers and get more viewers. So, if you are a brand, choosing the right influencers will take the brand’s message to the target audience and better grow your brand more authentically. So, let’s join up on the TikTok influencer trend to make your brand go popular!

#3 Hashtags, Hashtags & Hashtags

Hashtags will always remain popular and are crucial elements in every social media. With specific hashtags, you can make your TikTok videos go viral in the shortest time possible. It means some hashtags will be able to gain more people’s attention, and if more people use them, they will become trending. Therefore, based on your brand, try to use some unique hashtags, branded hashtags, trending hashtags, and more. Here are a few of the popular hashtags that went viral.

#TikTokMadeMeBuyIt
#EduTok
#Storytime
#ShopWithMe
#UnwindWithMe

Make sure about your niche and choose the specific hashtags that uplift your brand awareness to an extent. Then, using the perfect hashtags, connect with the broader audience and build your brand’s reputation.

#4 Stitch & Duet Are On the Rise

Do you want to get inspiration from other TikTok content and make it fresh new content with an unexpected twist? If yes, then play with the Stitch and Duet features which are now on the rise. With the effective use of these features, you can showcase your brand’s creative side in a new way and sky-high the reach.

When you scroll down the TikTok videos, you will find Duet and Stitch videos which are to be more welcomed by its users. By creating and sharing Duet and Stitch videos, anyone can find you easily and connect with your brand. So blend with uniqueness and creativity to make your videos pop up on the platform. Using these two features is a smart way to boost your brand’s exposure. Thereby, utilize this platform and express all your creativity and interact with your audience in a perfect way.

#5 Brands More Focused on Going Live

Without any doubt, video content is ruling the marketing world and has become the future of social media marketing. And note that not only the videos that you are posting are getting more popular, and now the live videos are too popular. As per the studies conducted by TechCrunch, the user’s preferred live videos have been doubled and keep the users engaged with the content. The live sessions educate the audience in the most effective way, and users are excited to connect with them live. It’s one of the current TikTok trends, and it helps brands to take it to a whole new level. Therefore, use the innovative features and best interact with your audience while going live by asking and answering specific questions.

For promoting your brand, TikTok Live would be a great feature, and before going live, it is best to notify your followers when you are going live. Even more, sneak peek about your live through videos and possibly using TikViral wide spread the message about your live. You can also use a live countdown sticker which is a good indicator to get connected with a massive audience. With this trend, you can impressively grow your business and stay at the top.

Wrapping It Up

We got you covered with a few of the latest TikTok trends. Have you caught up with these trends and looked over the platform to find out the trends? It’s a great idea. Then, with a clear perception, you can create content and make your TikTok journey more enjoyable. Stay creative by all means to stay competitive in the trending world.