Tom Brady’s glittering ‘GOAT’ collection, featuring iconic memorabilia, sells for staggering amount

A collection of Tom Brady items sold for more than $9 million at auction Tuesday night, with one item in particular going under the hammer for a whopping $1 million.

The group of 41 items, titled ‘The GOAT collection: watches and treasures from Tom Brady’sold for a total of $9,004,800 million according to cllctwith a mix of game-worn gear and jewelry that exceeds Sotheby’s pre-auction estimates.

And while the helmet from his final game as a New England Patriot and the jersey he wore for the Tampa Bay Buccaneers while breaking the all-time passing record were highlights of the evening, the top seller was a Rolex Daytona Paul Newman ‘John Player ‘. Special.’

The rare 14k yellow gold wristwatch manufactured by the ultra-luxury Swiss watch house around 1969 is estimated to sell for between $600,000 and $900,000.

But the highly sought-after Daytona model, worn by Brady during a special ceremony at Gillette Stadium where the New England Patriots honored the legendary quarterback at the start of the 2023 football season, exceeded all expectations and sold for a whopping $1 .1 million. .

The price for Brady’s wristband from “The Comeback” game, which was estimated to cost between $120,000 and $180,000, was increased to $204,000.

The bestseller was a 14k yellow gold Rolex Daytona Paul Newman ‘John Player Special’

The price for Brady’s wristband from ‘The Comeback’ game has risen to $204,000

Perhaps the most famous comeback in sports history, the New England Patriots’ stunning surge led Brady to lead his team from a 28-3 deficit with little more than a quarter left against the Atlanta Falcons during Super Bowl LI on February 5, 2017.

Meanwhile, four bidders vied for a piece of Brady’s pre-NFL career. His Michigan game-worn “Final College” jersey fetched $792,000 over the course of a five-minute battle at the auction house.

Brady’s final game at the University of Michigan remains one of the most memorable performances of his college career. During the 2000 FedEx Orange Bowl, Brady’s Michigan Wolverines played the Alabama Crimson Tide in the first Orange Bowl ever to reach overtime and witnessed the signal caller with 369 passing yards and four touchdowns in the thrilling 35-34 victory.

Another crown jewel in the collection was a white gold and diamond-set flying tourbillon Royal Oak by Audemars Piguet, which sold for $720,000 to an online bidder.

The unique piece is encased in white gold and has a ring set with baguette diamonds. It’s crafted for the GOAT himself, with his name in block letters and the number seven in Roman numerals (symbolizing his seven Super Bowl wins) in baguette-cut diamonds instead of the standard index numbers. A custom rotor with Brady’s signature is visible through the sapphire crystal case back.

The hexagonal bezel sports watch – the only known Audemars Piguet with a custom name on the dial – was worn by Brady during his Netflix special ‘The Roast of Tom Brady’.

Some of the more outside-the-box memorabilia included a wristband worn during Super Bowl LI, in which Brady led the Patriots to a legendary comeback against the Falcons from a 28-3 deficit, which cost $204,000 was sold.

The sale started with his 2019 New England Patriots game-worn helmet, which quickly rose to $102,000 after a three-way bidding war.

Another crown jewel in the collection was a white gold and diamond-set Royal Oak

Legendary Michigan quarterback’s game-worn ‘Final College’ jersey raised $792,000

Brady’s 2021-2022 Tampa Bay Buccaneers game-worn helmet from the playoffs is pictured

The group of 41 items had a dazzling collection of timepieces, including five Rolexes

Shown in the photo is Brady’s all-time NFL record for breaking gane football

The iconic helmet was worn during his 20th year in the NFL, where Brady continued to shine throwing for 4,057 yards, marking the 11th time in his career he has surpassed the 4,000 yards mark, along with 24 touchdowns.

Brady’s Tampa Bay Buccaneers jersey, worn during the game in which he broke the NFL’s all-time passing yardage record, sold for $504,000.

But perhaps the most unusual item was the Dunkin’ Donuts tracksuit that Brady wore during a 2024 Super Bowl commercial. The suit, signed by actors Ben Affleck and Matt Damon, sold for $50,400.

800 people registered to participate in the auction, with 60 percent of the lots selling for prices above their high estimates.

“We felt this was a fair representation of his entire collection,” said Richard Lopez, a senior watch specialist at Sotheby’s, who says he worked with Brady to select objects for the sale. “He was willing to part with them so that someone else could collect them and enjoy them as he did.”

Brady had promoted the auction heavily through social media and came to Sotheby’s headquarters prior to the sale to meet with a small group of potential bidders.